The Intersection of User Behavior and Generative Technology: Enhancing Credibility, Efficiency, and Success

Kazuki

Hatched by Kazuki

Sep 22, 2023

4 min read

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The Intersection of User Behavior and Generative Technology: Enhancing Credibility, Efficiency, and Success

Introduction:

In the fast-paced world of the internet, users have developed unique reading habits, preferring to scan web pages rather than reading them word by word. This behavior, coupled with the need for credibility, has significant implications for website design and content creation. Additionally, the emergence of generative technology has opened up new possibilities for businesses, allowing them to leverage AI models to enhance their products and services. In this article, we will explore the common points between user behavior and generative technology, providing actionable advice for businesses looking to succeed in this dynamic landscape.

User Behavior and Credibility:

Web users prioritize credibility when consuming information online, as they often find it challenging to determine the trustworthiness of a web page. To increase credibility, high-quality graphics, well-written content, and outbound hypertext links are crucial. By including links to reputable sources, website owners can demonstrate that they have done their research and are not afraid to provide additional information to their readers. This approach fosters trust and enhances credibility, ensuring that users feel confident in the information they are consuming.

Scanning vs. Reading:

Research has shown that the majority of users (79%) scan web pages rather than reading them word by word. This behavior can be attributed to users' busy lifestyles and their desire to quickly acquire relevant information. When designing web content, it is essential to optimize for scanning, ensuring that key words and sentences stand out. By structuring information in a scannable format, businesses can cater to users' preferences and deliver the facts efficiently.

The Pitfalls of Exaggeration:

Credibility suffers when websites employ promotional language or exaggerations. Users are burdened with the task of filtering out hyperbole to extract the factual information they seek. To maintain credibility, businesses should strive for transparency and accuracy in their content. By providing users with accurate and concise information, companies can establish themselves as trustworthy sources.

Generative Technology and AI Models:

Generative technology, powered by AI models, has revolutionized the way businesses operate. At the core of this technology are general AI models, such as GPT-3 for text or DALL-E-2 for images, which handle broad categories of outputs. Specific AI models, on the other hand, capture nuances for specialized tasks, such as writing tweets or generating e-commerce photos. The hyperlocal AI models, which leverage proprietary and trusted data, excel in creating content tailored to specific preferences, such as scientific articles in the style preferred by Nature or interior design models reflecting an individual's aesthetic.

The Defensibility Challenge:

While possessing unique datasets and AI models may provide a competitive advantage, the defensibility of such assets diminishes over time. Competitors can find similar datasets, and customers may not discern slight differences in model performance. However, the true differentiating factor lies in the hyperlocal layer, where businesses can leverage proprietary and trusted data to create AI models that are difficult to replicate. Therefore, focusing on building data network effects in the hyperlocal layer can offer a more sustainable competitive advantage.

Maximizing Success in the Generative Technology Landscape:

To succeed in the generative technology landscape, businesses should prioritize speed in various aspects. Product speed entails launching features quickly, allowing the model to learn and improve over time. Fundraising speed helps secure resources to fuel growth and innovation. Sales speed is crucial for embedding products in customers' workflows and building network effects. By aggressively pursuing sales, businesses can establish themselves as market leaders and leverage network effects to enhance their defensibility.

Actionable Advice:

  • 1. Prioritize speed in product development, fundraising, and sales to gain a competitive edge.
  • 2. Emphasize credibility in web content through high-quality graphics, good writing, and outbound hypertext links.
  • 3. Focus on building data network effects in the hyperlocal layer to establish a sustainable competitive advantage.

Conclusion:

As users increasingly scan web pages and demand credible information, businesses must adapt their content strategies to meet these evolving needs. Simultaneously, the rise of generative technology presents new opportunities for businesses to leverage AI models and enhance their products and services. By understanding user behavior and effectively utilizing generative technology, businesses can position themselves for success in this dynamic landscape.

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