Building Habit-Forming Products: The Power of the Hooked Model and Pocket Tips for Reading Later

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Jun 28, 2023

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Building Habit-Forming Products: The Power of the Hooked Model and Pocket Tips for Reading Later

In today's digital age, businesses are constantly striving to create products that not only attract users but also keep them coming back for more. This is where the Hooked model comes into play. Developed by Alin Mateescu, this model provides a step-by-step guide for building habit-forming products that prompt users to return and use those products over and over again, without relying on costly advertising or aggressive messaging.

The Hooked model consists of four components: triggers, action, variable reward, and investment. Triggers can be external or internal, and they are what get the user to the product. Whether it's a push notification or a personal need, triggers play a crucial role in initiating user behavior. The action component refers to the simplest behavior users can perform in anticipation of a reward. It should be effortless and easy to complete. The variable reward is what keeps users engaged and coming back for more. It should be fulfilling yet leave the user wanting more. Lastly, the investment component involves the "bit of work" done by the user to increase the likelihood of returning. This could be anything from personalizing the product to creating an account.

It's important to note that a behavior only occurs when there is motivation, ability, and a trigger. Without any of these elements, user behavior won't happen. By understanding and implementing the Hooked model, businesses can create products that effortlessly engage users and foster long-term usage.

While the Hooked model focuses on building habit-forming products, there are also tools available to help users manage their digital consumption and save content for later. One such tool is Pocket, a popular app that enables users to save articles, videos, and webpages to read or watch at a later time.

With Pocket Premium, users can enjoy additional features such as archiving saved content to their Pocket account, even if it's removed from the internet. This is particularly useful when cell service is unreliable or when users want to access their saved content offline. For a subscription fee of $4.99 per month or $44.99 per year, users can make the most of Pocket's robust search function and suggested tagging feature, which suggests relevant tags for saved content, saving users valuable time.

One of the standout features of Pocket is its ability to save content from any device via email. By simply clicking "Share" and sending the content to [email protected], users can effortlessly save articles or webpages to their Pocket account for later consumption. Additionally, Pocket offers the "Send to Friend" feature, which allows users to share their saved content with others. Although a highly requested feature, the ability to share a list with someone directly within Pocket is yet to be implemented.

For those who prefer a more hands-off approach to consuming content, Pocket has a text-to-speech feature that reads articles aloud. This is particularly useful for individuals who want to stay up-to-date with the news but may not have the time to sit down and read. By simply tapping a button, Pocket can read articles to users, allowing them to multitask or listen on the go.

Furthermore, Pocket integrates seamlessly with other popular apps, such as Slack. Once the Slack administrator adds the Pocket function, users can save links directly from the app. By hovering over a link, clicking "More Actions," and then selecting "Save to Pocket," users can effortlessly save content for later.

To make the most of Pocket, here are three actionable tips:

  • 1. Utilize suggested tags: If you have Pocket Premium, take advantage of the suggested tagging feature. This will save you time and ensure that your saved content is organized and easily searchable.
  • 2. Save content via email: Regardless of the device you're using, you can save articles or webpages to Pocket by emailing them to [email protected]. This allows for seamless content saving and ensures that you don't miss out on valuable information.
  • 3. Explore integrations with other apps: If you use apps like Slack, check if they have Pocket integration. This will streamline your content-saving process and make it even more convenient.

In conclusion, the Hooked model provides businesses with a powerful framework for building habit-forming products that keep users engaged and coming back for more. By understanding the components of triggers, action, variable reward, and investment, businesses can create products that effortlessly prompt user behavior. Additionally, tools like Pocket offer users the ability to manage their digital consumption and save content for later. With features like offline access, suggested tagging, and integrations with other apps, Pocket is a valuable tool for individuals looking to read or watch content at their convenience. By implementing the actionable tips provided, users can make the most of Pocket and enhance their digital reading experience.

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