Navigating the Changing Landscape of Digital Media and Fundraising: Insights for CMOs and Entrepreneurs

Gina Martinez

Hatched by Gina Martinez

Mar 21, 2024

4 min read


Navigating the Changing Landscape of Digital Media and Fundraising: Insights for CMOs and Entrepreneurs


In today's fast-paced digital world, staying ahead of the curve is crucial for both Chief Marketing Officers (CMOs) and entrepreneurs seeking funding. As technology continues to evolve, CMOs need to keep up with the ever-changing media trends to effectively reach their target audience. On the other hand, entrepreneurs must possess a high level of self-awareness and adaptability to navigate the fundraising landscape successfully. This article aims to explore the common points between these two realms and provide actionable insights for both parties.

The Rise of Connected TV and the Importance of Traditional and Digital Ads:

By the end of 2023, an estimated 87% of US households will be using connected TV, making it a vital platform for CMOs to consider in their advertising strategies. To meet this growing demand, CMOs should incorporate both traditional TV commercials and digital ads optimized for connected TV platforms. However, it is crucial for CMOs to work closely with their media partners to identify the most effective ad formats and placements to address the full viewer universe. Balancing the traditional and digital approaches will ensure maximum reach and engagement with the target audience.

Privacy and Data Regulation: A Growing Concern:

As technology advances, privacy and data regulation concerns are becoming increasingly important for both CMOs and entrepreneurs. Consumers are more conscious of how their data is collected and used, and companies must prioritize data protection and transparency. CMOs should focus on building trust with their audience by adopting privacy-conscious practices and being transparent about data collection and usage. Entrepreneurs, on the other hand, should be prepared to address investors' concerns regarding data security and privacy compliance, showcasing their commitment to safeguarding user information.

The Emergence of 5G Technology and its Implications:

The deployment of 5G technology presents new opportunities and challenges for both CMOs and entrepreneurs. With faster network speeds and lower latency, CMOs can leverage 5G to deliver more immersive and interactive experiences to their target audience. Entrepreneurs, on the other hand, should consider the potential impact of 5G on their business models and explore innovative ways to utilize this technology to enhance their products or services. By embracing the possibilities offered by 5G, both CMOs and entrepreneurs can stay ahead of the competition and provide a seamless user experience.

The Power of Influencer Marketing:

Influencer marketing has experienced significant growth in recent years, and this trend is set to continue. Brands are partnering with social media influencers to promote their products or services, with an estimated $6.16 billion expected to be spent on influencer marketing in 2023. CMOs should consider how they can leverage influencer marketing to reach new audiences and build brand awareness. However, it is essential for CMOs to be strategic in selecting the right influencers and measuring the effectiveness of their campaigns. By collaborating with influencers who align with their brand values and objectives, CMOs can harness the power of influencer marketing to drive meaningful results.

The Importance of Cross-Channel Marketing:

In an increasingly fragmented media landscape, cross-channel marketing is crucial for both CMOs and entrepreneurs. By diversifying their marketing efforts across various channels, such as social media, email, search engines, and offline channels, CMOs can ensure maximum reach and engagement with their target audience. Similarly, entrepreneurs seeking funding must adopt a multi-channel approach to showcase their business potential to potential investors. By utilizing various channels, entrepreneurs can increase their visibility and attract the attention of the right investors.

The Emergence of Extended Reality (XR):

Extended Reality (XR), encompassing virtual reality (VR), augmented reality (AR), and mixed reality (MR), is poised to revolutionize the way we consume media and interact with brands. CMOs should explore the possibilities offered by XR to create immersive experiences for their target audience. By incorporating XR into their marketing strategies, CMOs can capture the attention and engage their audience in new and exciting ways. Entrepreneurs should also consider the potential applications of XR in their business models to differentiate themselves from competitors and attract investor interest.

Actionable Advice:

  • 1. Foster self-awareness and adaptability: For entrepreneurs seeking funding, it is crucial to be self-aware and adapt to the changing fundraising landscape. Take the time to understand investors' concerns and expectations, and be prepared to address them effectively.
  • 2. Embrace data privacy and transparency: CMOs must prioritize data privacy and adopt transparent practices to build trust with their audience. Be proactive in communicating how consumer data is collected, used, and protected to establish a strong bond with customers.
  • 3. Leverage the power of influencers strategically: When incorporating influencer marketing into your strategies, focus on selecting influencers who align with your brand values and objectives. Create measurable goals and track the effectiveness of your campaigns to ensure a positive return on investment.


As the digital media landscape continues to evolve rapidly, both CMOs and entrepreneurs must stay ahead of the curve to achieve their objectives. By embracing the rise of connected TV, prioritizing privacy and data regulation, harnessing the potential of 5G technology, leveraging influencer marketing, adopting cross-channel strategies, and exploring the possibilities of XR, both CMOs and entrepreneurs can thrive in this dynamic environment. With self-awareness, adaptability, and a strategic mindset, success is within reach for those who navigate the changing landscape effectively.

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