"【XR大撤退】专题:腾讯XR团队全线解散,PICO进行人员优化,XR行业“全面入冬”? | 巴比特". 线不同部门分批收到临时代管的 GM(总经理)和 HR 的通知,公司宣布 XR 全线岗位取消。此前就有媒体报道称,腾讯的XR业务已经全线暂停运营。无独有偶,

Vincent Hsu

Hatched by Vincent Hsu

Oct 11, 2023

4 min read


"【XR大撤退】专题:腾讯XR团队全线解散,PICO进行人员优化,XR行业“全面入冬”? | 巴比特". 线不同部门分批收到临时代管的 GM(总经理)和 HR 的通知,公司宣布 XR 全线岗位取消。此前就有媒体报道称,腾讯的XR业务已经全线暂停运营。无独有偶,

Welcome to the world of XR (Extended Reality), a technology that combines virtual reality (VR), augmented reality (AR), and mixed reality (MR) to create immersive experiences for users. XR has been touted as the future of entertainment, gaming, education, and even healthcare. However, recent news of Tencent's XR team disbanding and PICO undergoing personnel optimization has raised concerns about the state of the XR industry. Is XR entering a winter season? Let's dive deeper into this topic and explore the potential reasons behind this development.

One common point among the reports is the temporary management notice received by different departments at Tencent, announcing the cancellation of all XR positions. This sudden move has left many industry insiders wondering about the future of XR within the company. Additionally, media outlets had previously reported on Tencent's suspension of XR operations, further adding to the uncertainty surrounding the industry.

While Tencent's decision may seem alarming, it is important to note that the XR industry as a whole has faced challenges and setbacks in recent years. Despite initial hype and high expectations, the mass adoption of XR technologies has been slower than anticipated. This can be attributed to various factors, including high costs, technological limitations, and a lack of compelling content.

Moreover, the COVID-19 pandemic has also had a significant impact on the XR industry. With social distancing measures and restrictions on public gatherings, the demand for XR experiences in areas such as live events and theme parks has plummeted. This has undoubtedly affected the revenue streams of XR companies, making it difficult for them to sustain their operations.

However, it is essential to view Tencent's decision as an isolated incident rather than a reflection of the entire XR industry. While the company's move may indicate a strategic shift or a need to reevaluate their XR business, it does not necessarily imply that the industry as a whole is entering a winter season. In fact, there are still several promising developments and opportunities within the XR space.

One such opportunity lies in the enterprise sector. XR technologies have the potential to revolutionize various industries, including manufacturing, healthcare, and training. By leveraging XR, companies can enhance productivity, improve safety measures, and provide immersive learning experiences. As businesses recognize the value of XR in these areas, we can expect an increased demand for XR solutions tailored to enterprise needs.

Furthermore, the gaming industry continues to be a driving force behind XR adoption. With the launch of gaming consoles and platforms supporting XR experiences, such as PlayStation VR and Oculus Quest, the gaming community has embraced this technology. The demand for XR games and immersive storytelling experiences remains strong, indicating a promising future for XR in the gaming sector.

While the XR industry may be facing its share of challenges, there are actionable steps that companies and individuals can take to navigate through this period of uncertainty:

  • 1. Diversify your XR offerings: Instead of solely focusing on consumer entertainment, consider exploring opportunities in enterprise solutions, healthcare applications, or educational experiences. By diversifying your XR offerings, you can tap into different market segments and mitigate risks associated with a single sector.
  • 2. Collaborate with other industry players: The XR industry is still in its infancy and requires collaboration among different stakeholders to drive its growth. By partnering with content creators, hardware manufacturers, and software developers, companies can leverage each other's strengths and create innovative XR experiences that resonate with users.
  • 3. Invest in research and development: As technology continues to evolve, it is crucial for companies to invest in research and development to stay ahead of the curve. By constantly pushing the boundaries of XR capabilities, companies can create cutting-edge experiences that capture the imagination of users and drive adoption.

In conclusion, while Tencent's decision to disband its XR team may raise concerns about the state of the industry, it is important to view it as an isolated incident rather than a reflection of the entire XR landscape. The XR industry continues to hold immense potential, particularly in the enterprise and gaming sectors. By diversifying offerings, collaborating with industry players, and investing in research and development, companies can navigate through the challenges and emerge stronger in the ever-evolving world of XR.

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