Finding Value from Different Perspectives: A Campaign by Menu

Finding Value from Different Perspectives: A Campaign by Menu

In the world of transportation, Menu has disrupted the norm by offering a unique campaign that allows users to share minivans and box-type vehicles typically used for chauffeur services. With this innovative approach, Menu has made airport shuttle services more accessible and affordable, costing less than half the price of a regular taxi and offering more freedom compared to trains and buses.

But what does this campaign have to do with the psychology of startup growth? Surprisingly, there are several common points that can be drawn between the two.

Language First: Defining Your Relevance

One crucial aspect of startup growth is understanding the importance of language. Many companies make the mistake of building features first and then trying to fit language around them. However, your language defines you and the relevance of your product to users' lives. By prioritizing language from the beginning, you can effectively convey how your product fits into their complex lives, ultimately driving growth.

Empathy for Users: Understanding Their Psychology

Successful founders spend a significant amount of time understanding how users think and feel. They dive deep into their psychology and consider how their product fits into their users' lives. It's essential to recognize that while your product may be everything to you, it's just a small part of your users' world. To achieve substantial growth, you must understand what your product means to them and how it can bring value to their lives.

Always Be Moving: Embracing Speed and Agility

Andy Grove once said, "Only the paranoid survive." In a world dominated by giants, startups have one advantage: speed. Constantly moving, making more moves than anyone else, and running quick experiments are crucial for growth. The ability to iterate faster and never stop is what sets successful startups apart.

Data Love: Measuring Everything

Commitment to measuring everything is essential for growth. Testing, measuring, and iterating are the engines that power growth. By collecting and analyzing data, startups can identify areas for improvement and make data-driven decisions that drive growth. It is through this process that startups can optimize their strategies and achieve significant results.

Sustaining the Pain of Failure: Embracing a Growth Psychology

Failure is an inherent part of the startup journey. However, it's crucial to be able to move on from failures and sustain the psychological resilience needed to push forward. This mentality needs to be ingrained in the entire team, with the CEO taking the lead in teaching and fostering a growth mindset. A willingness to embrace failure, sustained by a company-wide effort, is what ultimately leads to breakthrough growth.

Actionable Advice:

• 1. Prioritize language from the beginning: Ensure that your product's language effectively communicates its relevance to users' lives.

• 2. Dive deep into user psychology: Spend time understanding how your users think and feel, allowing you to position your product effectively.

• 3. Embrace speed and agility: Move rapidly, make more moves than your competitors, and constantly experiment to iterate faster and achieve growth.

In conclusion, Menu's campaign to revolutionize airport shuttle services aligns with the psychology of startup growth. By finding common ground in aspects such as prioritizing language, understanding user psychology, embracing speed and agility, valuing data, and sustaining the pain of failure, startups can learn valuable lessons on how to achieve growth. By implementing these actionable advice, startups can set themselves on the path to success and potentially achieve exponential growth.