Unlocking the Power of AI: From Potato Chips to Package Design

Unlocking the Power of AI: From Potato Chips to Package Design

In today's fast-paced world, businesses are constantly seeking ways to stand out and capture the attention of consumers. One such company that has successfully done so is Calbee, a popular snack manufacturer in Japan. With the help of artificial intelligence (AI), Calbee was able to increase their potato chip sales by a staggering 1.3 times. But what is the secret behind this AI's success? Let's delve deeper into the capabilities of Plug's "Package Design AI" and discover how it revolutionized Calbee's packaging game.

The Package Design AI developed by Plug is a web service that predicts the image and impression associated with various package designs. By analyzing images, it can anticipate the type of impression a design will evoke in consumers. From cute and gentle to seasonally appropriate, the AI has been programmed to identify 19 common keywords that frequently appear in package design evaluations (18 for non-food items). Additionally, it can measure the variability in favorability, determining whether a design will appeal universally or cater to specific target markets.

This AI is truly a game-changer, providing a swift evaluation of package designs in just 10 seconds. Leveraging a dataset of 5.9 million learning samples, it has been trained to predict favorability scores, generate heatmaps, provide image keywords, and assess variability in favorability. In an industry where speed is of utmost importance, this technology allows companies like Calbee to swiftly introduce products that align with consumer demand.

Calbee's success story is a testament to the significance of AI in modern business practices. As competition intensifies, companies must find ways to bring desired products to market quickly. Gone are the days when a six-month timeline would suffice. Consumers now crave swift access to the products they desire, and businesses must adapt accordingly. The Package Design AI enables companies to meet this demand head-on, ensuring that their products are timely and relevant.

While AI plays a crucial role in revolutionizing package design, it is not the only factor that determines success. Learning how to learn is equally vital in any endeavor. Understanding how our brains function and the different modes they operate in can greatly impact our ability to acquire knowledge effectively.

Our brains have two modes: focused and diffused. The focused mode involves concentrating on a specific task, while the diffused mode allows our minds to wander and forge new connections. Have you ever experienced a "shower thought" that emerged after intense studying? That is the diffused mode at work. Additionally, sleep plays a crucial role in solidifying new connections and eliminating toxins that accumulate throughout the day.

Another misconception that hinders effective learning is the idea of learning styles. Many individuals believe that they have a specific learning style that influences their performance. However, recent research suggests that there is little evidence to support this notion. Instead, what truly matters is employing learning strategies that optimize recall. Techniques such as spacing out study sessions, self-testing, and approaching content from multiple perspectives aid in forming meaningful connections and enhancing learning outcomes.

Ultimately, action is key. It is not enough to simply understand the theories and concepts behind effective learning and AI utilization. We must put them into practice. The popular Pomodoro technique, for instance, encourages individuals to set a timer and solely focus on studying for a designated period, followed by a short break. This method helps maintain concentration and productivity.

In conclusion, AI, such as Plug's Package Design AI, has revolutionized the way companies approach package design, as exemplified by Calbee's success. By harnessing the power of AI, businesses can swiftly bring products to market and meet consumer demands. However, it is important to remember that effective learning techniques, such as understanding our brain's modes and optimizing recall, are equally crucial in achieving success. By implementing these techniques and embracing the learning process, individuals and businesses alike can elevate their performance from good to great. So, take action, embrace change, and unlock your full potential.