In today's digital age, the web has become a powerful medium for customer service. It taps into a fundamental human need - the need to be consulted and engaged. This need for consultation is so strong that it has given rise to the phenomenon of "Why wasn't I consulted" or WWIC. This question is at the heart of the web and has shaped the way we interact with online platforms.

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Aug 08, 2023

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In today's digital age, the web has become a powerful medium for customer service. It taps into a fundamental human need - the need to be consulted and engaged. This need for consultation is so strong that it has given rise to the phenomenon of "Why wasn't I consulted" or WWIC. This question is at the heart of the web and has shaped the way we interact with online platforms.

One of the most prominent examples of WWIC in action is Wikipedia. This online encyclopedia is created by unpaid volunteers who tap into their knowledge and expertise to provide information to the world. The success of Wikipedia lies in its ability to tap into the human need for consultation and engagement. It allows people to contribute their knowledge and feel a sense of power in doing so.

Another example of WWIC is YouTube. This platform was created to allow anyone to upload and distribute videos, giving individuals the opportunity to showcase their talents and ideas. But it doesn't stop there. YouTube also incorporates comments and thumbs-up/thumbs-down icons, allowing viewers to engage with the content and rank the comments and videos. This multi-level approach to WWIC makes YouTube a complete website, satisfying the fundamental human need for consultation.

MetaFilter is another platform that embraces the concept of WWIC. It asks its members to filter and write up the best of the web, inviting them to discuss and engage with the filtered content. The focus of MetaFilter is on moderating and managing the community, creating a space where people feel consulted and valued. The success of MetaFilter lies in its ability to acknowledge and understand the concept of WWIC, turning it into something positive.

Reddit takes a slightly different approach to WWIC. It simplifies the posting format and allows for voting on stories and comments, creating a system where popular or approved-of content rises to the top. Reddit also has an "Ask Me Anything" section, where people can engage with experts and ask them anything. The scalability of Reddit, with its numerous subreddits, allows for a wide range of topics and discussions, satisfying the diverse needs of its users.

So, what kind of medium is the web if the boundaries are so unclear and if the fundamental question is WWIC? The answer lies in creating a service experience around what you publish and sell. Whether you're an author or a business owner, customer service should be at the forefront of your strategy. Define the boundaries in your community and punish transgressors without fear of losing a sale. By focusing on customer service and engagement, you'll be able to sell your products or services effectively.

Elon Musk, the visionary entrepreneur behind companies like Tesla and SpaceX, believes that every entrepreneur must answer a crucial question. This question revolves around the ability to differentiate between wishful thinking and realistic ideas. It's easy to get caught up in the excitement of your own ideas and beliefs, but it's crucial to be rigorous in self-analysis. As an entrepreneur, it's important to critically evaluate your ideas and determine their true merit. Don't chase unrealistic dreams that don't have a solid foundation. Instead, focus on ideas that have potential and can truly make a difference.

In conclusion, the web is a powerful medium that taps into the fundamental human need for consultation and engagement. Platforms like Wikipedia, YouTube, MetaFilter, and Reddit have successfully harnessed this need and created spaces where people feel valued and consulted. As entrepreneurs, it's important to understand the concept of WWIC and incorporate it into your business strategies. Create a service experience around what you publish and sell, and be rigorous in your self-analysis. By embracing customer service and realistic ideas, you'll be on your way to success.

Actionable Advice:

  • 1. Prioritize customer service: Regardless of your industry, make sure to prioritize customer service. Create a positive and engaging experience for your customers, and seek their feedback and input.
  • 2. Evaluate your ideas critically: When pursuing entrepreneurial ventures, be rigorous in your self-analysis. Differentiate between wishful thinking and realistic ideas. Focus on ideas that have merit and potential for success.
  • 3. Embrace the concept of WWIC: Tap into the human need for consultation and engagement. Create spaces where people feel valued and consulted. Incorporate user feedback and engage with your audience to build a strong community.

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