The Intersection of Link Building for SEO and Substack: Unveiling the Power of Trust and Niche Differentiation


Hatched by Glasp

Sep 16, 2023

3 min read


The Intersection of Link Building for SEO and Substack: Unveiling the Power of Trust and Niche Differentiation

Introduction: Link building for SEO and the rise of Substack have both revolutionized their respective industries. While link building focuses on enhancing search engine visibility through backlinks, Substack has transformed the way we consume and monetize content. Surprisingly, these seemingly unrelated topics share common points that can lead to valuable insights and actionable advice.

The Power of Relevance and Authority in Link Building

In the world of link building, the relevance of the linking page to your website's theme has become more important than ever. While high PageRank pages were once coveted, Google now values contextual relevance. This shift highlights the importance of building links from websites that align with your content. Additionally, the authority of the linking page plays a crucial role in determining the impact of the backlink. As you strive to improve your search engine visibility, prioritize acquiring backlinks from authoritative sources that are relevant to your niche.

The Role of Trust in Substack's Success

Substack's unique approach to content monetization centers around trust. By providing a platform that allows writers to create paid newsletters, Substack taps into the trust readers have in their favorite writers. This trust becomes a gateway for readers to explore and subscribe to other Substack publications, creating a network effect that benefits both writers and readers. Substack's lack of platform lock-in further reinforces the trust factor, as writers are not restricted to the platform and can easily migrate their content if needed.

The Value of Niche Differentiation

One commonality between link building and Substack is the power of niche differentiation. In link building, creating ultimate guides that consolidate vast amounts of information establishes your website as the go-to resource for a specific topic. This differentiation attracts more backlinks, further enhancing your website's authority and visibility. Similarly, Substack's success lies in its ability to cater to niche interests. By offering paid newsletters on specialized topics, Substack enables writers to differentiate themselves and tap into a dedicated audience willing to pay for content they value.

Actionable Advice:

  • 1. Prioritize relevance and authority when building backlinks. Seek out websites that align with your content and have established authority in your niche.
  • 2. Create ultimate guides or consolidated resources to establish your website as a valuable resource in your industry. This will attract more backlinks and enhance your visibility.
  • 3. Consider exploring niche differentiation in your content strategy. Focus on a specific area of expertise and cater to a dedicated audience's needs. This can be achieved through Substack's paid newsletter model or by leveraging other platforms that support niche content creation.


Link building for SEO and the rise of Substack may seem like disparate topics, but they intersect in intriguing ways. Both emphasize the importance of relevance, authority, and niche differentiation. By incorporating these principles into your SEO strategy and content creation, you can enhance your website's visibility and build a loyal audience. Trust becomes a driving force, whether it's in the form of acquiring backlinks or monetizing your content through platforms like Substack. Embrace these insights and take action to unlock the full potential of your online presence.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)