The Power of Experiential Consumption: Connecting "Koto Shohi," "Toki Shohi," and "Emo Shohi" with Execution and Passion


Hatched by Glasp

Jul 16, 2023

4 min read


The Power of Experiential Consumption: Connecting "Koto Shohi," "Toki Shohi," and "Emo Shohi" with Execution and Passion

In today's consumer landscape, a new concept has emerged as a driving force behind customer satisfaction and engagement - experiential consumption. This article delves into the three key components of experiential consumption: "Koto Shohi," "Toki Shohi," and "Emo Shohi," while also exploring the importance of execution and passion in achieving success.

Koto Shohi, or "Experience Consumption," is a phenomenon that goes beyond merely providing a product or service. Instead, it emphasizes the value of creating memorable moments and unique experiences for customers. For instance, rather than simply showcasing a sightseeing bus tour through videos, organizers now send participants local specialty products to their homes in advance. This allows participants to savor the local cuisine during the tour, emphasizing the importance of tangible experiences. Koto Shohi focuses on the notion that certain moments and places are irreplaceable, and the act of actively participating in them holds intrinsic value and meaning.

Toki Shohi, on the other hand, is centered around the consumption of time-bound experiences. It recognizes that some experiences are limited by time and location, making them exclusive and unrepeatable. By emphasizing the significance of being present in the moment, Toki Shohi captures the essence of making the most out of these fleeting opportunities. It encourages individuals to embrace the value of time and the unique experiences it can offer.

Emo Shohi, or "Emotional Consumption," shares common ground with Koto Shohi and Toki Shohi in its focus on human connection and the sharing of emotions. Individuals engage in Emo Shohi when they seek out experiences that allow them to connect with others on an emotional level. Whether it's participating in a group activity, attending a concert, or watching a thought-provoking movie, Emo Shohi thrives on the idea that shared emotions enhance the overall experience. It recognizes that the act of connecting with others and immersing oneself in emotional moments can greatly contribute to personal fulfillment.

While these concepts of experiential consumption have gained traction in recent years, they cannot thrive without effective execution and passion. John Doerr, a prominent figure in the business world, emphasizes the importance of execution in achieving success. He believes that it is not just knowledge or ideas that matter most, but rather the ability to execute those ideas effectively. To drive execution, Doerr introduced Objectives and Key Results (OKRs), a system that helps individuals and teams set ambitious goals and track their progress. This approach encourages individuals to focus on serving unmet market needs, pursue technical excellence, and prioritize customer satisfaction over competition.

Passion is another crucial element that drives success in experiential consumption. Doerr emphasizes the need for individuals to be passionate about their endeavors, serving as missionaries rather than mercenaries. Passion fuels ambition, vision, confidence, and humility, allowing individuals to put their team first and achieve audacious goals. When individuals are genuinely passionate about what they do, they are more likely to go above and beyond to create exceptional experiences for their customers.

To succeed in the realm of experiential consumption, individuals and businesses should consider the following actionable advice:

  • 1. Prioritize the creation of unique and memorable experiences: Focus on going beyond the product or service itself and strive to create moments that customers will cherish. Think about how you can incorporate tangible elements, time-bound exclusivity, and emotional connections into your offerings.
  • 2. Embrace effective execution: Develop a system, such as OKRs, that allows you to set ambitious goals and track progress effectively. Remember that it is not just knowledge or ideas that matter but the ability to execute those ideas efficiently.
  • 3. Cultivate and nurture passion: Ensure that passion is at the core of everything you do. Passion drives ambition, vision, and the willingness to put your team and customers first. Be a missionary, not a mercenary, and let your enthusiasm shine through in every customer interaction.

In conclusion, the concept of experiential consumption encompasses various facets, including Koto Shohi, Toki Shohi, and Emo Shohi. These components emphasize the importance of tangible experiences, time-bound exclusivity, and emotional connections in the consumer journey. However, to truly excel in this realm, individuals and businesses must also prioritize effective execution and passion. By combining these elements, businesses can create exceptional experiences that leave a lasting impact on their customers and elevate their brand to new heights.

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