The Future of NFTs and Startups: Combining Token Incentives and Strategic Funding


Hatched by Glasp

Sep 05, 2023

4 min read


The Future of NFTs and Startups: Combining Token Incentives and Strategic Funding


In recent years, the rise of non-fungible tokens (NFTs) has taken the digital world by storm. Artists, collectors, and investors have all flocked to NFT marketplaces in search of unique digital assets and opportunities for financial gain. One such marketplace that has made waves in the NFT space is Rarible, the first NFT art marketplace to implement a token that incentives trading. This innovative move by Rarible has the potential to reshape the NFT landscape and inspire other platforms to follow suit. Additionally, Pear VC, a prominent venture capital firm, offers valuable advice on navigating the new seed landscape, providing insights on how to create something from nothing with the right funding, traction, and team. By combining these two perspectives, we can gain a deeper understanding of the future of NFTs and startups.

Rarible: NFT Marketplace:

Rarible's decision to introduce a token that incentivizes trading within their NFT marketplace is undoubtedly a game-changer. This move not only attracts a wider audience but also encourages active participation and engagement. By rewarding users for their trading activities, Rarible has created a unique ecosystem where everyone benefits. This innovative approach is likely to inspire other NFT marketplaces to follow suit, leading to increased competition and a more vibrant and dynamic NFT industry as a whole. The introduction of token incentives has the potential to revolutionize the way we perceive and interact with digital assets.

Why Us | Pear VC:

Pear VC, a venture capital firm with a successful track record of founding and investing in startups, provides invaluable advice on navigating the new seed landscape. With their extensive experience, they understand the challenges faced by early-stage entrepreneurs and offer guidance on how to overcome them. At the early stages of a startup, when there is only an idea and no product or customer, Pear VC emphasizes the importance of validating customer demand, understanding market dynamics, and building a minimum viable product (MVP). These foundational steps are crucial for gaining traction and securing the right funding to propel your startup from 0 to 1.

Connecting the Dots:

Upon closer examination, we can identify common points between Rarible's token incentives and Pear VC's advice for startups. Both emphasize the significance of creating value and building a community. Rarible's token incentives not only incentivize trading but also foster a sense of community among users, creating a platform where artists, collectors, and investors can come together. Similarly, Pear VC's advice centers around understanding customer demand and building an MVP, which ultimately leads to the creation of value for customers. By connecting these dots, we can understand that the success of NFT marketplaces and startups alike relies on creating value and fostering a strong community.

Actionable Advice:

  • 1. Embrace token incentives: If you're operating in the NFT space or any other industry where digital assets are involved, consider implementing token incentives to encourage active participation and engagement. By rewarding your users, you can create a vibrant and dynamic community that drives growth and success.
  • 2. Validate customer demand: Before diving headfirst into building a product or service, take the time to validate customer demand. Conduct market research, gather feedback, and ensure that there is a genuine need or desire for what you're offering. This crucial step will save you time, money, and resources in the long run.
  • 3. Build an MVP: Rather than aiming for perfection from the start, focus on building a minimum viable product (MVP) that addresses the core needs of your target audience. This allows you to gather valuable feedback, iterate, and improve your offering based on real-world usage. By taking an iterative approach, you can refine your product or service while minimizing the risk of failure.


The combination of Rarible's innovative token incentives and Pear VC's expert advice provides us with a glimpse into the future of NFTs and startups. By embracing token incentives, NFT marketplaces can create thriving communities that attract artists, collectors, and investors. Simultaneously, startups can leverage Pear VC's advice to validate customer demand, build an MVP, and secure the right funding to turn their ideas into successful ventures. As the NFT space continues to evolve and startups strive to make their mark, these actionable insights and strategies will undoubtedly play a vital role in shaping the future landscape of digital assets and entrepreneurial endeavors.

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