The Power of Branding and the Impact of Social Media on Sleep Patterns


Hatched by Glasp

Jul 03, 2023

3 min read


The Power of Branding and the Impact of Social Media on Sleep Patterns


Nike, a brand that has become an icon in the world of sportswear, offers valuable lessons in branding and marketing. From seizing opportunities to engaging with diverse audiences and staying true to their brand identity, Nike has set a precedent for success. Additionally, the impact of social media on sleep patterns is a growing concern, with platforms like TikTok affecting the quality and duration of sleep. In this article, we will explore these topics and provide actionable advice for marketers and individuals alike.

Lesson 1: Seize opportunities and make bold choices:

Nike's success can be attributed to their ability to seize opportunities and make bold choices. The introduction of the Air Jordan, with its unique design and association with basketball legend Michael Jordan, revolutionized the sneaker industry. Nike's agreement with Jordan, offering him a percentage of sales, was an unconventional approach that paid off. This bold move garnered immense publicity, showcasing Nike's ability to capitalize on opportunities and create a legend.

Lesson 2: Embrace and connect with your audiences:

Nike's success is also rooted in their genuine and respectful engagement with various communities. By recognizing the influence of fashion-forward Black and Latinx individuals in streetwear and sneaker culture, Nike connected with these communities authentically. Collaborating with filmmaker Spike Lee, Nike humanized Michael Jordan and embraced the roots of the streetwear movement. This lesson highlights the importance of not just taking advantage of communities but genuinely engaging with them to build lasting connections.

Lesson 3: Know who you are as a brand:

Nike's strong brand identity is a driving force behind their success. Their mission statement, "To bring inspiration and innovation to every athlete," emphasizes inclusivity and the belief that anyone can strive for greatness. The iconic tagline, "Just do it," resonates with individuals from all walks of life, encouraging them to take action and pursue their goals. By staying true to their brand identity, Nike has been able to develop a wide range of campaigns while maintaining a cohesive foundation.

Impact of social media on sleep patterns:

The prevalence of social media in our lives has had a significant impact on our sleep patterns. A study found that TikTok, with its addictive nature and engaging content, negatively affects sleep. Users who spend time scrolling through their "For You" feeds experience a significant reduction in REM sleep, a crucial phase of the sleep cycle. The main culprit behind this is the blue light emitted by phone screens, which disrupts sleep patterns. However, switching to dark mode can help mitigate this issue.

Actionable advice:

  • 1. For marketers: Study your brand and take bold action. Embrace opportunities and make choices that align with your brand's values and goals. Be willing to take risks and think outside the box to create a lasting impact.
  • 2. For individuals: Limit social media use before bedtime, especially platforms like TikTok that can be highly engaging. Consider switching to dark mode on your phone to reduce blue light emission and improve sleep quality.
  • 3. For both marketers and individuals: Understand the importance of genuine engagement. Building authentic connections with communities and audiences can lead to long-term success and positive relationships. Invest time and effort in understanding and respecting the values, preferences, and needs of your target audience.


Nike's journey to becoming a brand to imitate showcases the power of seizing opportunities, embracing diverse audiences, and staying true to one's brand identity. Marketers can learn from Nike's success by studying their own brand, taking bold and decisive action, and engaging with communities genuinely. Additionally, the impact of social media on sleep patterns highlights the need for individuals to be mindful of their screen time and take steps to improve sleep quality. By implementing actionable advice, both marketers and individuals can navigate these challenges and achieve success in their respective domains.

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