The Power of Audio and Pinterest: Unlocking the Next Phase of Social Media


Hatched by Glasp

Sep 03, 2023

3 min read


The Power of Audio and Pinterest: Unlocking the Next Phase of Social Media

In today's digital age, social media platforms have become a crucial part of our daily lives. They offer us a way to connect, share, and consume content in various formats. Two platforms that have been gaining significant attention are Pinterest and audio apps. While they may seem unrelated at first, there are common points between them that can shape the future of social media.

Pinterest has evolved from a simple visual bookmarking tool to a powerful search engine. This shift in perception has opened up new possibilities for content creators and marketers. One of the key reasons why you should be re-pinning other people's content on Pinterest is to avoid being spammy. Only sharing your own content can come across as self-promotion, whereas re-pinning others' content adds diversity and value to your profile. By curating a collection of high-quality content from various sources, you establish yourself as a valuable resource in your niche.

Similarly, audio apps are revolutionizing the way we consume content. They offer a more personal and intimate experience, allowing us to connect with ideas and stories on a deeper level. The rise of podcasting and audio books has made audio a mainstream medium, reaching a wide audience. This emotional connection that audio can create is inherently social, as it brings people together through shared experiences. With the emergence of platforms like Clubhouse, which combines the features of a conference call, podcast, and live talk show, we are witnessing the beginning of a new era in social audio experiences.

The future of social media lies in innovation, both in content format and business models. In the case of audio apps, there is vast potential for creating new and cohesive products. This could include long-form audio content that focuses on educational material or short stories from renowned authors. By exploring different configurations and experimenting with various attributes, we can unlock the true potential of social audio.

Moreover, the evolution of business models in social media is essential for creators to monetize their audiences effectively. Ad-driven platforms often result in creators under-monetizing their content. However, the willingness of fans to pay for premium or exclusive content has opened up new avenues for monetization. Native social audio monetization has the potential to transform the industry and pave the way for the next generation of social media companies.

As we look ahead, it is clear that audio and Pinterest are not just passing trends but integral components of the social media landscape. The next decade of innovation in audio will likely be as significant as that of messaging, video, and other media forms. To make the most of these opportunities, here are three actionable pieces of advice:

  • 1. Embrace collaboration and diversify your Pinterest content by re-pinning others' content. This will establish you as a valuable resource and avoid being perceived as spammy.
  • 2. Explore the world of audio apps and consider creating audio content. This medium offers a unique and intimate way to connect with your audience on a deeper level.
  • 3. Stay up to date with the latest developments in social audio monetization. Look for opportunities to offer premium or exclusive content to your fans, providing them with added value and generating additional revenue.

In conclusion, the convergence of audio and Pinterest highlights the ever-evolving nature of social media. By recognizing the common points between these platforms and embracing their unique features, content creators and marketers can unlock new possibilities and stay ahead of the curve. The future of social media lies in innovation, collaboration, and the ability to provide valuable and engaging content to our audiences.

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