How MrBeast Learns: Insights from a YouTube Sensation and Branding for Builders


Hatched by Glasp

Aug 16, 2023

3 min read


How MrBeast Learns: Insights from a YouTube Sensation and Branding for Builders

In today's digital age, learning and building a successful brand are two key components of achieving success. In this article, we will explore the insights of Jimmy Donaldson, better known as MrBeast, a YouTube sensation with millions of subscribers, and discuss how his approach to learning can be applied to building a successful brand.

MrBeast's journey began at the age of thirteen when he started uploading videos to YouTube. He had a burning desire to succeed and even scheduled a video to go live five years later as a message to his future self. His approach to learning was unique - he treated his mind as if it were a neural net, consuming a vast amount of data to solve tasks. This approach allowed him to rapidly master new skills and grow his channel to over 221 million subscribers.

One of the key insights that MrBeast shares is his skepticism of extracted knowledge. He believes that complex domains, such as YouTube success, cannot be summarized in lectures or advice. Instead, he emphasizes the importance of hands-on experience and learning from mistakes. He advises aspiring YouTubers to stop overthinking and start creating. By making 100 videos and improving with each one, they will start to recognize patterns and navigate the path to becoming skilled.

But MrBeast didn't achieve success alone. He surrounded himself with a team of like-minded individuals who shared his passion for learning and improving. They formed a feedback loop where they learned from each other's mistakes and shared knowledge at a high resolution. Working in public, sharing insights and content online, allowed them to attract fascinating people and expand their network of collaborators.

In the realm of branding, a similar approach can be taken. The Positioning Model and Brand Pyramid can help builders define their brand and communicate its essence effectively. The Positioning Model consists of three components: positioning, customer benefit, and personality. By clearly describing the product, its benefits to customers, and its personality, builders can simplify and communicate their brand effectively.

The Brand Pyramid adds two more elements: aspiration and emotion. Aspiration refers to how the brand aims to make a dent in the universe and inspire customers. Emotion plays a crucial role in making the brand memorable and connecting with customers on a deeper level. By incorporating emotion into the brand framework, builders can create a lasting impact.

Just as MrBeast built a team of individuals who shared his vision, builders should also seek out collaborators who align with their brand's values and goals. By surrounding themselves with like-minded individuals, they can create a feedback loop of learning and improvement. Cloning the thought process of successful team members, as MrBeast did with his right-hand man, can help builders grow beyond what they initially thought possible.

In conclusion, the journey of MrBeast and the principles of branding for builders share common threads. Both emphasize the importance of hands-on experience, learning from mistakes, and surrounding oneself with a supportive network. By treating the mind as a neural net and consuming a vast amount of data, builders and aspiring YouTubers alike can accelerate their learning and growth.

Actionable advice:

  • 1. Start creating and stop overthinking. Make 100 videos and improve with each one. Recognize patterns and navigate the path to success.
  • 2. Surround yourself with like-minded individuals who share your passion and goals. Learn from each other's mistakes and create a feedback loop of improvement.
  • 3. Incorporate emotion into your brand framework. Make your brand memorable and connect with customers on a deeper level.

By applying these principles and taking action, builders and creators can pave their way to success and build vibrant, world-changing brands.

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