"The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly – The Rabbit Hole" and "Maker's Schedule, Manager's Schedule" - Exploring the Forces Shaping Our Future and the Impact on Time Management


Hatched by Glasp

Jul 21, 2023

4 min read


"The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly – The Rabbit Hole" and "Maker's Schedule, Manager's Schedule" - Exploring the Forces Shaping Our Future and the Impact on Time Management


The world we live in is constantly evolving, driven by technological advancements that shape our future. In Kevin Kelly's book, "The Inevitable," he delves into the 12 technological forces that are revolutionizing our society. At the same time, Paul Graham's essay, "Maker's Schedule, Manager's Schedule," sheds light on the different approaches to time management between those who create and those who lead. By combining these two perspectives, we can gain a deeper understanding of how technology and time intersect in our ever-changing world.

The Inevitable Technological Forces:

Kelly's book highlights 12 technological forces that are transforming our lives: Becoming, Cognifying, Flowing, Screening, Accessing, Sharing, Filtering, Remixing, Interacting, Tracking, Questioning, and Beginning. Each force represents a different aspect of our technological landscape, from the increasing automation of tasks (Cognifying) to the interconnectedness of information (Filtering and Remixing). These forces shape our future and have far-reaching implications for our society.

The Red Queen Effect:

One interesting concept that emerges from Kelly's exploration of technological forces is the Red Queen Effect. This phenomenon refers to the accelerated cycle of obsolescence, where the average lifespan of a phone app is a mere 30 days. In a world where innovation happens at breakneck speed, it becomes challenging to master any skill before it is replaced. This realization highlights the importance of lifelong learning and adaptation to stay relevant in a rapidly changing landscape.

The Power of Connection:

Kelly emphasizes the interconnectedness of knowledge and ideas. He suggests that every document should be a footnote to some other document, with computers making the links between them visible and permanent. This concept resonates with Socrates' famous statement, "I know that I know nothing." We acquire knowledge by learning from others and building upon existing ideas. Embracing this interconnectedness allows us to tap into the collective intelligence of humanity.

The Shift to a Third Age of Computation:

As technology evolves, so does our relationship with it. Kelly argues that we are transitioning into the third age of computation, where pages and browsers become less important, and flows and streams take center stage. This shift highlights the importance of tagging, liking, and sharing moments in these streams. The foundational units of this new digital regime are flows, tags, and clouds, enabling us to navigate and engage with information in novel ways.

The Value of Non-Copyable Assets:

In a world where copies of digital content are abundant and easily accessible, the value shifts to non-copyable assets. Kelly suggests that what cannot be copied becomes scarce and valuable. Trust, for instance, is something that cannot be replicated. As creators and entrepreneurs, we must identify and leverage generative qualities that add value to free copies. By focusing on the unique aspects of our offerings, we can differentiate ourselves in a saturated market.

The Social Aspect of Reading and Knowledge Creation:

With the rise of digital platforms, reading has become a social activity. We can share not only the titles of books but also our reactions and notes as we read them. Kelly envisions a future where scholars and fans, aided by computational algorithms, will connect the books of the world into a single networked literature. This interconnectedness allows for new forms of engagement, curation, and collaboration, creating a richer reading experience.

Actionable Advice:

  • 1. Embrace Lifelong Learning: In a rapidly changing world, continuous learning is essential to stay relevant. Embrace the Red Queen Effect and commit to ongoing growth and adaptation.
  • 2. Leverage Non-Copyable Assets: Identify and cultivate the unique qualities that set your offerings apart. Focus on value that cannot be easily replicated to thrive in a world of abundant copies.
  • 3. Embrace the Social Aspect of Knowledge Creation: Engage with others, share your insights, and tap into the collective intelligence of humanity. Embrace digital platforms that enable social reading and knowledge sharing.


The combination of Kevin Kelly's exploration of technological forces and Paul Graham's insights into time management provides a holistic view of our evolving world. As we navigate the forces shaping our future, it is crucial to adapt our approaches to time management and embrace the interconnectedness of knowledge and ideas. By leveraging unique qualities, embracing lifelong learning, and tapping into the social aspect of knowledge creation, we can thrive in a world driven by technology and innovation.

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