Guest Blogging for SEO: How to Build High-quality Links at Scale and the Lifetime Value of a Blog Post

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Jul 17, 2023

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Guest Blogging for SEO: How to Build High-quality Links at Scale and the Lifetime Value of a Blog Post

In the world of SEO, building high-quality links is crucial for improving search engine rankings. One effective strategy for accomplishing this is through guest blogging. By writing and submitting articles to other blogs in your industry, you can not only increase your visibility but also gain valuable backlinks to your website. However, there are certain guidelines and strategies that you need to follow in order to ensure the success of your guest blogging efforts.

One technique that has proven to be effective is to "steal" great content ideas from top blogs and offer them to lesser-known blogs. This involves taking inspiration from an excellent piece of content and building on top of it until it becomes "unique." By breaking down this "hero" article into smaller standalone articles, you can submit them as guest posts to various blogs. This allows you to reach a wider audience while still providing valuable content.

It's important to note that paying for guest posts is not recommended as it goes against Google's quality guidelines. Buying or selling links that pass PageRank can dilute the quality of search results and can negatively impact a site's ranking. It's always best to focus on creating high-quality content that will be willingly published by blog owners for free. Building a portfolio of awesome articles published on well-known industry blogs will also help you in the long run. These articles can serve as "social proof" in your outreach emails and increase your chances of getting published.

In addition to creating great content, there are a few hacks that you can employ to maximize the effectiveness of your guest blogging efforts. One hack is to pitch more blogs than you can handle. By reaching out to a larger number of blogs, you increase your chances of getting published. Another hack is to link to your other published guest posts. By creating links within your guest posts to other articles you have written, you can increase the power of your tier 1 links.

Another hack is to write for blogs that have never linked to you before. Conventional SEO wisdom suggests that a second link from the same website has less weight than a link from a new referring domain. By targeting new blogs, you can diversify your link profile and improve your search engine rankings.

Now, let's shift our focus to the lifetime value of a blog post. A recent study has revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days. This finding challenges the traditional belief that a blog post's value diminishes after a month. According to the study, it takes approximately two years for a blog post to obtain 99 percent of its impressions.

The study also identified three distinct "life phases" that a blog post goes through. The first phase is the "Shout" phase, which occurs within the first week to ten days of publishing. During this phase, 50 percent of a blog post's impressions are generated. The second phase is the "Echo" phase, which lasts until day 30 and accounts for 72 percent of impressions. Finally, there is the "Reverberate" phase, which makes up the remaining 28 percent of impressions and lasts from day 30 to day 700.

These findings highlight the long-term value of a blog post. Rather than focusing solely on the initial impact of a post, it's important to consider its potential over a significant timeframe. By understanding the lifespan and life phases of a blog post, you can better evaluate its true value and make informed decisions about your content strategy.

In conclusion, guest blogging is an effective strategy for building high-quality links and improving search engine rankings. By following the guidelines and strategies outlined in this article, you can maximize the success of your guest blogging efforts. Remember to create unique and valuable content, pitch to a wide range of blogs, and diversify your link profile. Additionally, understanding the lifetime value of a blog post can help you make informed decisions about your content strategy and optimize your long-term results.

Actionable advice:

  • 1. Pitch more blogs than you can handle to increase your chances of getting published.
  • 2. Link to your other published guest posts within your articles to boost the power of your tier 1 links.
  • 3. Write for blogs that have never linked to you before to diversify your link profile and improve your search engine rankings.

By implementing these strategies and staying informed about the latest trends and research in the field of SEO, you can stay ahead of the competition and achieve long-term success.

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