The Future of Search: The Rise of Chatbot-Enhanced Tools and Beyond


Hatched by Glasp

Jul 04, 2023

3 min read


The Future of Search: The Rise of Chatbot-Enhanced Tools and Beyond


The battle for search dominance has taken an unexpected turn with the emergence of startups harnessing the power of chatbot-enhanced tools. While giants like Google and Microsoft have recently joined the fray, under-the-radar companies like Perplexity, Andi, and Metaphor have been experimenting with similar technologies for months. This article explores the growing trend of integrating chatbots into search engines, the unique features they offer, and the potential implications for the future of online search.

The Rise of Chatbot-Enhanced Search:

Google and Microsoft, inspired by the success of ChatGPT, have started exploring the integration of large language models into their search engines. Building a search engine and connecting it to a language model has become easier than ever, leading to a surge of startups venturing into the space., founded by former Salesforce AI scientist Socher, introduced multimodal search, allowing its chatbot to respond to queries using images or widgets from affiliated apps. Additionally, users can share their chatbot exchanges, enabling others to delve deeper into the conversation.

Diverse Approaches to Chatbot-Enhanced Search:

Perplexity, a company established by former researchers from OpenAI, Meta, and Quora, is taking search in a different direction. Their approach involves leveraging large language models to curate and summarize the best search results. By plugging these models into existing search engines, they aim to enhance the relevancy and accuracy of search outcomes. While companies may differ in execution, they all recognize the importance of retaining the ability to present lists of links alongside chatbot-generated responses.

The Role of Critical Reasoning in Chatbot-Enhanced Search:

One concern surrounding the integration of chatbots into search engines is the potential impact on critical reasoning abilities. Large language models excel at producing vast amounts of information, but they may also hinder users' ability to evaluate the validity and reliability of the generated content. The goal is to strike a balance between convenience and ensuring users can exercise their critical thinking skills. Search Coach, marketed as "a search engine with training wheels," aims to assist users, particularly students and educators, in crafting effective search queries and identifying trustworthy resources.

Looking Ahead: The Future of Search:

As chatbot-enhanced search gains momentum, it raises fundamental questions about the state of the internet and the role of convenience in consumer technology. While chatbots undoubtedly offer convenience and efficiency, concerns regarding information accuracy and critical thinking persist. To navigate this evolving landscape successfully, here are three actionable pieces of advice:

  • 1. Embrace the convenience: Rather than fighting against the convenience offered by chatbot-enhanced search, users and developers should seek to harness its benefits. The integration of chatbots can significantly enhance search experiences, allowing for quicker and more personalized results.
  • 2. Foster critical thinking: While chatbots may provide quick answers, it is crucial to encourage users to maintain their critical reasoning abilities. Educators and developers should emphasize the importance of evaluating information sources and promoting digital literacy skills.
  • 3. Strive for a balanced approach: The future of search lies in striking a balance between chatbot-generated responses and traditional search results. By merging the strengths of both approaches, users can benefit from comprehensive and reliable information while enjoying the convenience of chatbot interactions.

In conclusion, the rise of chatbot-enhanced search engines signifies a paradigm shift in how we interact with online information. While the convenience and efficiency of chatbots are undeniable, there is a need to address concerns regarding critical thinking and information accuracy. By embracing the potential of chatbot-enhanced search while fostering critical reasoning skills, we can shape a future where efficient search and reliable information coexist harmoniously.

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