The Power of Note-Taking and Growth Marketing in Improving Thinking and Business Success


Hatched by Glasp

Aug 01, 2023

3 min read


The Power of Note-Taking and Growth Marketing in Improving Thinking and Business Success


Note-taking and growth marketing are two seemingly unrelated concepts, but both can have a significant impact on improving thinking and achieving business success. In this article, we will explore the benefits of implementing a Zettelkasten note-taking system and understanding the real definition of growth marketing. By examining the common points between these two practices, we can uncover unique insights and actionable advice to enhance our thinking abilities and drive growth in our businesses.

The Power of Note-Taking:

Note-taking is often associated with capturing information and ideas, but it can be much more than that. With the Zettelkasten method, note-taking becomes a tool for interaction and communication with our own thoughts. By engaging with our notes, we can learn something new and develop coherent thinking. Writing down our thoughts allows us to stick to a point and avoid jumping around or forgetting important details. Additionally, writing improves memorization and helps us overcome hindsight bias by preserving our original thoughts.

Building a Zettelkasten:

To create an effective Zettelkasten, it is important to store interconnected notes without wasting time on categorization. Organic growth is crucial, as the value of notes lies not in their topics but in the amount of content written about them. The connections between notes are vital for retrieval and better task performance. Just as more connections between neurons improve cognitive abilities, more connections between notes enhance the effectiveness of our Zettelkasten system.

The Real Definition of Growth Marketing:

Growth marketing has become a buzzword in the tech industry, but its true meaning often gets diluted. Many companies mistakenly equate growth marketing with data-driven paid media and SEO. However, growth marketing goes beyond these aspects and encompasses a strategic approach to driving business growth. It involves bringing new and existing customers into the product, understanding target audiences, and using data to inform decisions.

Challenges in Growth Marketing:

Misaligned expectations and cross-functional complexity can hinder the success of growth marketing teams. When expectations are not clearly defined, frustration can arise, and the team's scope may be limited. Lack of resources and tools can also impede the impact of growth marketing efforts. For example, without engineering support, a growth team may struggle to implement effective strategies. Aligning growth marketing with key business outcomes and fostering a data-driven mindset are essential for overcoming these challenges.

The Intersection of Note-Taking and Growth Marketing:

At first glance, note-taking and growth marketing may seem unrelated, but they share common elements. Both practices require a strategic mindset, cross-functional collaboration, and a focus on achieving desired outcomes. By incorporating note-taking into growth marketing strategies, teams can enhance their understanding of target audiences, develop compelling messaging, and optimize channels to drive sustainable growth.

Actionable Advice:

  • 1. Implement a Zettelkasten note-taking system to improve your thinking and writing abilities. Engage with your notes regularly and use them as a tool for coherent thought development.
  • 2. Clearly define the role and expectations of your growth marketing team to avoid misalignment and frustration. Provide the necessary resources and tools for them to have a meaningful impact.
  • 3. Foster cross-functional collaboration between growth marketing, product, and engineering teams. Leverage the power of data to inform your growth strategies and optimize user experiences.


Note-taking and growth marketing may appear to be unrelated concepts, but they share common principles that can improve thinking and drive business growth. By implementing a Zettelkasten note-taking system, individuals can enhance their ability to think coherently and retain information. Similarly, understanding the true definition of growth marketing and overcoming challenges can lead to successful business outcomes. By recognizing the intersections between these practices and taking actionable steps, individuals and organizations can unlock their full potential for growth and success.

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