The Battle for Creators: Instagram vs. TikTok


Hatched by Glasp

Aug 26, 2023

4 min read


The Battle for Creators: Instagram vs. TikTok

In the world of social media, Instagram and TikTok have emerged as two major platforms for creators to showcase their talent and engage with their audience. While both platforms have their own unique features and benefits, it seems that creators are now dividing their time between these two platforms rather than choosing one over the other.

The main reason why most creators prioritize Instagram over TikTok, or vice versa, is because both platforms have managed to maintain meaningful differences despite their increasing similarities. TikTok undoubtedly caters to the younger generation, specifically Gen Z, while Instagram has become a cultural phenomenon that is used by people of all ages.

Instagram, being aware of the competition, continues to add new features and editing options to its platform, particularly with the introduction of Reels. This has created a learning curve for creators who now have to keep up with the latest trends and techniques for creating short-form videos. In terms of usability, TikTok still holds an advantage over Instagram in this aspect.

On the other hand, the rise of self-organized and decentralized communities is another interesting trend that has caught the attention of creators. An example of this is the concept of "100人カイギ" (Hyakunin Kaigi) mentioned in a recent article. This concept revolves around organizing events where each person gets 10 minutes to talk, allowing even non-famous individuals to participate and engage in meaningful conversations.

What sets these events apart is that they are organized by a group of volunteers who are not event professionals. The community grows organically and simultaneously as more events are held. It starts with gathering at least three like-minded individuals who want to initiate an event. Through the official website, they connect with others who have similar interests and ideas, making it easier to build a network of passionate individuals.

The "100人カイギ" sets a limit of only two events being held simultaneously each month. This not only creates a sense of exclusivity but also ensures that the organizing members remain motivated and enthusiastic. Having a definite end to each cycle allows the community to thrive as the members can focus on creating meaningful events rather than constantly worrying about the longevity of the community. It also addresses the issue of member turnover, as it is common for individuals to experience changes in their life circumstances or lose motivation when there is no end goal in sight.

The success of these communities lies in their ability to sustain the momentum and excitement by consistently organizing similar events. It is indeed a remarkable feat to continue hosting 20 consecutive events within the same theme. Many communities often struggle to reach such milestones and eventually fizzle out.

Based on these observations, there are three actionable pieces of advice that creators and community organizers can consider:

  • 1. Explore the unique features of each platform: While both Instagram and TikTok offer similar functionalities, it is essential to understand the advantages and limitations of each platform. By leveraging the strengths of both platforms, creators can reach a wider audience and engage with their followers in different ways.
  • 2. Embrace self-organized communities: The concept of self-organized communities, like the "100人カイギ," provides an opportunity for individuals to come together and create meaningful events. By encouraging participation from like-minded individuals, communities can flourish and sustain their momentum.
  • 3. Set achievable goals and create an end point: Having a clear end goal for a community or project is crucial for maintaining motivation and ensuring long-term success. By setting achievable goals and creating cycles with a defined end point, community members can stay engaged and focused on creating valuable experiences.

In conclusion, the battle for creators between Instagram and TikTok seems to have calmed down for now. Creators are dividing their time between these two platforms, recognizing the unique benefits and differences each offers. Additionally, the rise of self-organized communities showcases the power of passionate individuals coming together to create meaningful events. By understanding the strengths of each platform and embracing the concept of self-organized communities, creators and community organizers can navigate the social media landscape and create engaging experiences for their audience.

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