The Intersection of Servant Leadership and the TikTokization of Everything


Hatched by Glasp

Aug 25, 2023

3 min read


The Intersection of Servant Leadership and the TikTokization of Everything


In today's rapidly evolving world, two major trends have emerged: servant leadership and the TikTokization of everything. While seemingly unrelated, these concepts share common ground and offer valuable insights into the future of leadership and technology. Servant leadership emphasizes authority through empathy and personal growth, while the TikTokization trend highlights the power of AI-driven recommendations. By examining these two phenomena together, we can uncover actionable advice for leaders and individuals navigating the changing landscape.

Servant Leadership in the Age of AI:

Servant leadership, as a leadership style and philosophy, focuses on achieving authority rather than power. It encourages leaders to interact with others in a way that fosters empowerment and growth. This approach has gained traction due to its ability to create decentralized organizational structures and involve customer-facing employees in decision-making processes. By incorporating the perspectives of those close to consumers, servant leadership enables better decision-making to retain existing customers and attract new ones.

Moreover, servant leadership places a strong emphasis on developing leadership qualities in others. This translates into characteristics such as empathy, active listening, stewardship, and commitment to personal growth. These qualities not only create a positive work environment but also nurture the potential of individuals within the organization.

The TikTokization of Everything:

The TikTokization trend, on the other hand, is driven by the increasing attention economy and the advancements in AI technology. As digital ad spending for mobile continues to rise, companies are investing in AI-powered recommendation algorithms to capture and retain users' attention. This has led to the exponential growth of platforms like TikTok, where AI algorithms curate personalized content on the For You Page.

The recent advancements in AI have made it easier to leverage vast amounts of data for better recommendations. TikTok's success in generating engaging content showcases the potential of AI in understanding user preferences and delivering tailored experiences. This trend is not limited to entertainment platforms but is likely to permeate various industries, transforming the way businesses interact with their customers.

Connecting Servant Leadership and the TikTokization Trend:

Although servant leadership and the TikTokization trend may seem unrelated, they share a common thread: the power of understanding and anticipating the needs and desires of others. Servant leaders prioritize empathy and active listening, while AI-driven platforms like TikTok excel in providing personalized recommendations.

By adopting servant leadership principles, leaders can create a culture that values empathy and active listening, thus fostering innovation and growth within their organizations. This approach aligns with the AI-driven trend of sophisticated recommendations that anticipate user preferences. Leaders who embrace both servant leadership and AI-powered technologies can create an environment where employees feel heard and customers receive tailored experiences.

Actionable Advice:

  • 1. Embrace a servant leadership approach: Encourage empathy and active listening within your organization. Create opportunities for customer-facing employees to contribute to decision-making processes. By involving those closest to the consumers, you can make better-informed decisions and foster customer loyalty.
  • 2. Leverage AI for personalized experiences: Explore the potential of AI-driven recommendations in your industry. Invest in technologies that can analyze large datasets to understand customer preferences and deliver tailored experiences. This approach can help you stay ahead of the competition and build strong customer relationships.
  • 3. Foster a culture of continuous learning: Commit to the personal growth and development of your employees. Provide opportunities for training and skill enhancement. By nurturing their potential, you empower them to contribute more effectively and adapt to the changing demands of the digital landscape.


The convergence of servant leadership and the TikTokization trend offers valuable insights into the future of leadership and technology. By prioritizing empathy, active listening, and personal growth, leaders can create organizations that thrive in the age of AI. Simultaneously, leveraging AI-driven recommendations can provide personalized experiences that anticipate customer needs. By embracing both approaches, leaders can navigate the evolving landscape with confidence and drive innovation in their industries.

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