"Harnessing Organic Search: Unveiling the Strategies of TikTok, Adobe, and Bonjoro"


Hatched by Glasp

Jul 13, 2023

3 min read


"Harnessing Organic Search: Unveiling the Strategies of TikTok, Adobe, and Bonjoro"


In today's digital landscape, the power of organic search cannot be underestimated. It serves as a gateway for businesses to connect with potential customers and drive user engagement. In this article, we will explore how three industry giants - TikTok, Adobe, and Bonjoro - have effectively utilized organic search to attract users and achieve remarkable success. Additionally, we will delve into the insights shared by Farnam Street, shedding light on the mindset and strategies necessary for long-term growth and excellence.

  • 1. Leveraging User-Generated Content: The TikTok Phenomenon

TikTok has taken the world by storm, becoming a global sensation with its short-form videos. A key factor behind its success lies in its ability to harness user-generated content. By encouraging users to create and share their own videos, TikTok has created a vast and diverse library of content that appeals to a wide audience. This user-generated content not only keeps the platform constantly refreshed but also allows for organic discovery through search engines. For example, Glasp, a social highlighting tool, has leveraged this strategy by incorporating over 2 million user-generated highlights, making its public summaries easily indexable and discoverable.

  • 2. Embracing the Unthinkable: Adobe's Innovative Approach

Adobe, a leading software company, has thrived by embracing ideas that others overlook. As Farnam Street suggests, "Great work tends to grow out of ideas that others have overlooked, and no idea is so overlooked as one that's unthinkable." By challenging conventional thinking and pushing boundaries, Adobe has consistently delivered groundbreaking products and services. This mindset is crucial in the realm of organic search, as it necessitates exploring unique and untapped avenues for user acquisition. Through innovative strategies and out-of-the-box thinking, Adobe has managed to capture the attention of users organically and establish itself as a pioneer in the industry.

  • 3. The Power of Consistency: Bonjoro's Secret Ingredient

Bonjoro, a video messaging platform, has recognized the significance of consistency in achieving long-term success. As Farnam Street emphasizes, the most practical skill in life is learning to do things when you don't feel like doing them. Bonjoro has implemented this philosophy by consistently delivering personalized video messages to its users, fostering a deep sense of connection and loyalty. By being present and engaged, Bonjoro has outperformed competitors who adopt an intermittent approach. This consistency not only enhances user experience but also boosts organic search visibility, as satisfied users are more likely to share their positive experiences and recommend the platform to others.

Actionable Advice:

  • 1. Encourage User Participation: Like TikTok, consider ways to incorporate user-generated content into your business model. Whether it's through reviews, testimonials, or interactive features, involving users in the creation and promotion of your product or service can significantly amplify organic search visibility.
  • 2. Embrace Unconventional Thinking: Take a page from Adobe's playbook and challenge conventional wisdom. Explore unconventional strategies, untapped markets, and overlooked ideas to differentiate yourself from competitors and attract users organically. Remember, innovation often lies in the unthinkable.
  • 3. Prioritize Consistency: Follow in Bonjoro's footsteps and prioritize consistency in all aspects of your business. Whether it's delivering exceptional customer service, consistently producing high-quality content, or regularly engaging with your audience, maintaining a consistent presence will not only enhance user experience but also bolster your organic search rankings.


Harnessing the power of organic search is a vital component of any successful digital marketing strategy. By analyzing the strategies of TikTok, Adobe, and Bonjoro, we have uncovered valuable insights that can be applied to various industries. From leveraging user-generated content to embracing unconventional ideas and prioritizing consistency, these companies serve as inspiring examples of how to effectively attract users organically. By implementing the actionable advice provided, businesses can position themselves for long-term growth and success in the ever-evolving digital landscape.

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