"The Cognitive Biases Behind Procrastination and the Success of Macy's Business Model"


Hatched by Glasp

Sep 25, 2023

3 min read


"The Cognitive Biases Behind Procrastination and the Success of Macy's Business Model"


Procrastination, often seen as a negative habit, is a common experience for many of us. Despite knowing the potential negative consequences, we still find ourselves delaying tasks. This article explores the cognitive biases that contribute to procrastination and how they align with the success of Macy's mass-market business model.

The Present Bias and Disconnect from Future Self:

Research defines procrastination as the "present bias in preferences," where we tend to prioritize tasks that provide immediate gratification over those that are unpleasant but necessary. This bias, known as hyperbolic discounting, causes us to perceive tasks in the future as less valuable than those in the present. Additionally, we may disconnect from our future selves, perceiving the positive outcomes of completing tasks as happening to someone else. Understanding this bias can shed light on why we often procrastinate on important tasks.

Status Quo Bias and Resistance to Change:

Another cognitive bias that contributes to procrastination is the status quo bias. This bias makes us resistant to change and leads us to avoid tasks that require a shift in mindset or cognitive burden. We prefer to maintain our current relaxed state of mind rather than engage in something new and potentially exhausting. However, individuals who are open to new experiences, less averse to risks, and possess a sense of duty (conscientiousness) may be less affected by this bias. Recognizing this bias can help us better understand our resistance to taking action.

Procrastination as a Tool for Emotion Regulation:

Although procrastination is often viewed negatively, research suggests that it can serve as a mechanism for navigating difficult emotions. By delaying tasks, we may be unconsciously trying to avoid or manage negative feelings associated with them. Paradoxically, this may lead to better work in the end. It is crucial to distinguish between healthy procrastination and when it becomes a barrier, potentially indicating an underlying mental health issue that requires support and treatment.

The Importance of Self-Forgiveness:

To break the cycle of procrastination, it is essential to forgive ourselves for past instances of procrastination. Internalizing shame and guilt only perpetuates the habit. The more we dwell on past procrastination, the more likely we are to repeat it. By practicing self-compassion and forgiveness, we can create a more positive mindset that empowers us to take action.

Actionable Advice:

  • 1. Understand your cognitive biases: Reflect on how present bias and status quo bias may be influencing your procrastination habits. Recognizing these biases can help you develop strategies to overcome them.
  • 2. Break tasks into smaller steps: Large, overwhelming tasks can trigger procrastination. Break them down into smaller, more manageable steps to reduce the cognitive burden and make them feel less intimidating.
  • 3. Create a supportive environment: Surround yourself with tools and resources that promote productivity. This can include setting clear goals, eliminating distractions, and seeking accountability through support from friends, family, or colleagues.


Procrastination, driven by cognitive biases, is a universal experience that affects individuals regardless of cultural differences. While it can serve as a tool for managing emotions, it can also hinder progress and success. Understanding the biases behind procrastination and practicing self-forgiveness are crucial steps toward overcoming this habit. By applying the lessons learned from the cognitive biases behind procrastination, we can also gain insights into the success of mass-market business models like Macy's, which prioritize customer loyalty and cater to a broad customer base.

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