The Future of AI Language Models and the Impact of the Internet


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Sep 18, 2023

3 min read


The Future of AI Language Models and the Impact of the Internet


In the era of advanced technology, artificial intelligence (AI) language models have become a significant area of focus. Google's recently launched large language model (LLM) called PaLM (Pathways Language Model) is an excellent example of how AI is evolving to handle multiple tasks efficiently. PaLM, developed under Google's new AI architecture, aims to provide a better understanding of the world, learn new tasks quickly, and set a benchmark for AI language models. In this article, we will explore the features of PaLM, the efficiency of LLM training, the impact of the Internet on app stores, and the overall transformation brought about by the elimination of friction.

PaLM and the Evolution of AI Language Models:

PaLM, with its 540 billion parameters, stands alongside other prominent LLMs like OpenAI's GPT-3, DeepMind's Gopher and Chinchilla, Google's GLaM and LaMDA, and Microsoft-Nvidia's Megatron-Turing NLG. However, the number of parameters does not always guarantee superior performance. DeepMind's research on training compute-optimal large language models shed light on the suboptimal utilization of compute resources in the training process. PaLM 540B was trained using a combination of model and data parallelism, utilizing the power of TPU v4 Pods and a data center network.

Challenges and Limitations:

While PaLM showcases Google's commitment to diverse data sources, it is crucial to consider the limitations. The selection of sources may not fully capture casual language, code-switching, or dialectal diversity, potentially limiting PaLM's ability to model nondominant dialects globally. Furthermore, PaLM's language capabilities are constrained by the limitations of the training data and evaluation benchmarks. These challenges highlight the need for continuous improvement and refinement in AI language models.

The Impact of the Internet on App Stores:

The rise of app stores has revolutionized the software industry, providing developers with a platform for distribution. However, the reduced barriers to entry have also made apps less profitable than before. Friction, which served as a foundation for sustainability, has been eliminated. The ease of access to app stores has disrupted the job market and impacted the profitability of businesses. The elimination of friction, a consequence of the Internet, has far-reaching implications for various aspects of our society.

The Seismic Change and Loss of Friction:

The Internet's elimination of friction has caused a seismic change that permeates every institution and social norm. Value, privacy, and livelihoods have been affected by this transformation. As the Internet reshapes the foundations of our society, it is essential to understand the implications and adapt to the new landscape. Friction served as a basis for stability, and its absence requires us to redefine our approaches and strategies.

Actionable Advice:

  • 1. Embrace AI Language Models Responsibly: As AI language models like PaLM continue to advance, it is crucial to use them responsibly, ensuring diverse data sources and mitigating limitations. Strive for inclusivity by considering different dialects and languages.
  • 2. Adapt to the Changing Landscape of App Stores: Businesses and developers must navigate the evolving landscape of app stores. Identifying innovative strategies, exploring alternative revenue streams, and focusing on user experience can help thrive in this competitive environment.
  • 3. Embrace Change and Redefine Approaches: The elimination of friction caused by the Internet demands a reevaluation of our approaches and strategies. Embrace change, leverage technology, and seek innovative solutions to navigate the evolving landscape successfully.


Google's PaLM sets a new standard for AI language models, reflecting the continuous advancements in the field. The efficiency of LLM training is a crucial factor in achieving optimal performance. Simultaneously, the Internet's elimination of friction has disrupted app stores, impacting profitability and job markets. As we navigate this transformative era, embracing AI responsibly, adapting to changing app store dynamics, and redefining our approaches will be key to thriving in this evolving landscape.

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