The Importance of Product Market Fit and the Role of Generative Technology in Scaling a Company


Hatched by Glasp

Aug 03, 2023

3 min read


The Importance of Product Market Fit and the Role of Generative Technology in Scaling a Company


In today's rapidly evolving technological landscape, achieving product market fit is crucial for the success of any company. However, it is not the only factor that determines long-term growth and sustainability. This article explores the concept of product market fit, the role of generative technology in scaling a company, and the importance of finding multiple fits to reach a $100M+ valuation.

The Phases of the Product Death Cycle:

Building a great product is often seen as the key to success, but it is not sufficient on its own. The product death cycle consists of several phases: adding new features, launching with some press coverage, experiencing a short-term spike in growth, and then witnessing a flattening of growth. This cycle often repeats as teams continue to add new features to chase another spike. Simply building a great product does not guarantee sustained growth.

The Limitations of Product Market Fit:

Product market fit is a necessary component of success, but it is not the sole determinant. Many companies have built outstanding products that never reached a valuation of $100M+. On the other hand, some companies with subpar products have achieved significant success. Relying solely on the belief that building a great product will attract customers is a flawed approach. It is important to understand that there are multiple factors at play in achieving substantial growth.

The Four Essential Fits:

To scale a company to a valuation of $100M+ within a venture-backed timeframe, it is essential to find four fits: market product fit, product channel fit, channel model fit, and model market fit. These fits are interconnected and influence each other, making it important to consider them holistically rather than in isolation. Each fit represents a different aspect of the business and must be aligned for sustainable growth.

The Role of Generative Technology:

Generative technology, particularly artificial intelligence (AI) models, plays a crucial role in scaling a company. At the core of generative technology are general AI models, such as GPT-3 for text or DALL-E-2 for images, which deal with broad categories of outputs. These models enable companies to generate content and media across various domains.

Building on general AI models are specific AI models, which capture more nuance for specific jobs. These models are trained on more specialized data and can generate content tailored to specific needs, such as writing tweets, ad copy, or generating e-commerce photos. Specific AI models provide a level of customization and specialization that enhances the overall offering.

At the hyperlocal AI model layer, the focus shifts to specialists that can create content or models suited to a specific person's preferences. For example, a hyperlocal AI model can write a scientific article in the style preferred by a specific journal or create interior design models personalized to an individual's aesthetic. The hyperlocal layer benefits from proprietary and trusted data, providing a unique advantage.

Actionable Advice:

  • 1. Launch your product quickly: Instead of spending excessive time searching for the perfect dataset or model, focus on getting your product in the market and learning from user feedback. Let the model learn and improve over time.
  • 2. Embrace aggressive sales tactics: Aggressive sales efforts help embed your product in your customers' workflows, build network effects, and enhance your defensibility. Watch your competitors closely and borrow their best ideas to stay ahead.
  • 3. Find an investor who aligns with your vision: Look for an investor who is willing to sprint with you and shares your long-term goals. A supportive investor can provide valuable guidance, resources, and connections to accelerate your growth trajectory.


While achieving product market fit is crucial, it is not the sole determining factor for long-term success. The four essential fits, along with the incorporation of generative technology, play a vital role in scaling a company to a $100M+ valuation. By understanding the interconnectedness of these fits and leveraging AI models, companies can unlock new possibilities and drive sustainable growth in the dynamic market landscape.

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