The Importance of Sharing Your Work in Public for GTM Motions


Hatched by Glasp

Jun 28, 2023

4 min read


The Importance of Sharing Your Work in Public for GTM Motions

In today's competitive market, it's crucial for businesses to find effective Go-To-Market (GTM) strategies that cater to both high-intent and low-intent customers. To achieve success, companies must adopt various tactics that align with their target audience's needs and preferences. In this article, we will explore different GTM motions and discuss the benefits of sharing your work in public as a powerful strategy to connect with your audience and drive growth.

  • 1. Produce Discoverable Content: Ideal for High-Intent Customers

When customers are actively searching for a solution to their needs, it's essential to provide them with discoverable content. This includes creating valuable resources such as blog posts, videos, or podcasts that address their pain points and offer viable solutions. By producing high-quality content, you can position yourself as an industry expert and gain credibility among your target audience.

  • 2. Create Super-Fans through Over-Servicing: Ideal for High-Intent Customers

For high-intent customers who require complex and nuanced solutions, it's crucial to go above and beyond their expectations. By over-servicing one customer at a time, you can create super-fans who will advocate for your brand and spread positive word-of-mouth. These loyal customers can become your strongest ambassadors and help you attract more high-intent customers with similar needs.

  • 3. Hack a Distribution Channel: Ideal for High-Intent Customers

Sometimes, reaching high-intent customers requires thinking outside the box and finding unconventional distribution channels. By identifying platforms or communities where your target audience is actively engaged, you can leverage those channels to promote your offering. This approach allows you to tap into existing networks and gain exposure to potential customers who may not have been actively searching for a solution.

  • 4. Cold Outreach with a Hook: Ideal for Low-Intent Customers

When dealing with low-intent customers who have numerous alternative solutions, it's crucial to grab their attention through cold outreach. By crafting a compelling hook or unique value proposition, you can pique their interest and make them consider your offering. This tactic requires thorough research and personalized messaging to stand out from the competition and overcome the resistance to change.

  • 5. Launch Somewhere and Get PR: Ideal for Low-Intent Customers

In markets dominated by legacy players, launching your product or service somewhere and generating PR can significantly impact your visibility. By choosing the right platform or event to showcase your offering, you can attract the attention of low-intent customers who may not be actively searching for alternatives. This strategy allows you to position yourself as an innovative disruptor and gain traction in a competitive landscape.

  • 6. Embed Yourself in the Community Authentically: Ideal for Low-Intent Customers

To connect with low-intent customers in niche markets, it's crucial to immerse yourself in the relevant community authentically. By actively participating in discussions, offering valuable insights, and building relationships, you can establish yourself as a trusted member of the community. This approach enables you to gain the attention and loyalty of low-intent customers who are interested in your niche offering.

  • 7. Building in Public: Ideal for Low-Intent Customers

Sharing your work in public is a powerful strategy to engage with low-intent customers in emerging markets. By documenting and sharing your progress, you can reflect on your work, plan your next steps, and gather valuable feedback from the community. This iterative approach ensures that your offering aligns with the needs and desires of your target audience, increasing the chances of success.

  • 8. Influencers: Ideal for Low-Intent Customers

Influencers play a significant role in shaping consumer preferences and driving purchasing decisions. For low-intent customers who are not actively seeking alternatives, partnering with influencers can be a game-changer. By leveraging the reach and credibility of influencers in your industry, you can amplify your brand's visibility and attract new customers who resonate with their recommendations.

  • 9. Full Blown PR: Ideal for Low-Intent Customers with a Strong Social Mission

For low-intent customers who prioritize brands with a strong social mission, implementing a full-blown PR strategy can be highly effective. By positioning your product or service as a force for positive change, you can attract customers who align with your values and mission. This approach requires a comprehensive PR plan that highlights the societal impact of your offering and creates a compelling narrative.

In conclusion, finding the right GTM motion for your business is crucial to effectively reach and engage both high-intent and low-intent customers. By incorporating strategies such as producing discoverable content, creating super-fans, hacking distribution channels, cold outreach, launching with PR, embedding yourself in the community, building in public, leveraging influencers, and implementing full-blown PR, you can enhance your brand's visibility and attract the right customers. Remember to adapt these tactics to your specific industry and target audience for optimal results.

Actionable Advice:

  • 1. Conduct thorough research to identify the most suitable GTM motions for your target audience and industry.
  • 2. Experiment with different strategies and measure their impact to determine the most effective approaches for your business.
  • 3. Continuously analyze and adapt your GTM strategy based on customer feedback and market trends to stay ahead of the competition.

By implementing these actionable advice and embracing the power of sharing your work in public, you can propel your business towards success and establish meaningful connections with your audience. So, start sharing, connecting, and growing today!

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