Building Effective Communication between Directors and Designers: Insights and Strategies from Ann Hiatt


Hatched by Glasp

Aug 21, 2023

3 min read


Building Effective Communication between Directors and Designers: Insights and Strategies from Ann Hiatt

As a director, establishing a strong working relationship with designers is crucial for successful project outcomes. However, this can often be challenging, even for minor revisions. To effectively convey your expectations to designers, it is essential to reflect on the initial agreement with the client and identify the specific issues at hand. By providing clear and concise instructions, you can guide the designer towards achieving the desired results.

Before embarking on a project together, it is common practice to review a designer's portfolio. This provides an opportunity to discern their preferences and unique style. Utilizing this knowledge can be advantageous when requesting designs that fall outside their comfort zone or expertise. By incorporating elements that align with their personal preferences, such as using colors they favor as accent colors, designers can feel more comfortable working on projects that deviate from their usual patterns.

Additionally, directors play a crucial role in translating feedback from clients and sales teams to ensure that the design team can easily comprehend and act upon it. This involves summarizing the necessary revisions in a concise manner before conveying them to the designers. It is important to foster an environment where everyone, including directors, sales teams, and designers, can collaborate and collectively address the feedback. By adopting this approach, directors can demonstrate their commitment to finding effective solutions and encourage open dialogue among team members.

When providing feedback to designers, it is imperative to effectively communicate the nuances of the requested changes. Directors should take the time to understand the reasoning behind specific design choices and clearly articulate their expectations. Questions such as "Why do we want a brighter aesthetic?" or "What does brightness mean in this context?" should be addressed to ensure designers have a comprehensive understanding of the desired outcome. By transforming these discussions into actionable directives, directors can fulfill their responsibility of providing effective guidance to the designers.

In situations where a designer's personal style becomes too prominent in a design, it is crucial for directors to address this issue tactfully. While designers' creativity and individuality are valuable, it is essential to strike a balance between personal expression and meeting the project requirements. Directors should provide constructive feedback, highlighting the need to align the design with the project's objectives and target audience. By fostering a collaborative environment and emphasizing the importance of striking this balance, directors can cultivate a stronger working relationship with their designers.

In conclusion, building effective communication between directors and designers requires a thoughtful and strategic approach. By leveraging the designer's preferences and strengths, directors can ensure a more positive and productive collaboration. Additionally, effectively translating client feedback and conveying the nuances of requested changes are vital aspects of the director's role. By fostering open dialogue and providing actionable guidance, directors can create an environment that encourages creativity while still aligning with project goals.

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