The Power of Idea Sex: Combining Creativity and Open Innovation for Success


Hatched by Glasp

Sep 28, 2023

3 min read


The Power of Idea Sex: Combining Creativity and Open Innovation for Success


In today's rapidly evolving world, creativity and innovation have become crucial elements for success. Whether you are an individual looking to make millions or a company aiming to stay ahead of the competition, the ability to generate fresh ideas and bring them to life is paramount. In this article, we will explore the concept of idea sex, as coined by James Altucher, and delve into the importance of open innovation in driving success. We will also discuss the role of accelerators, with a particular focus on 01Booster, in bridging the gap between large corporations and startups.

The Power of Idea Sex:

According to James Altucher, creativity lies in the logical combination of existing elements to create something new. Rather than trying to imagine completely new concepts, Altucher suggests making two lists of what people love and then combining them. This process, known as idea sex, can lead to the development of innovative applications that have the potential to make billions, help millions, and ultimately make people happy. By leveraging the power of idea sex, individuals and companies can tap into a vast pool of possibilities and uncover unique solutions to existing problems.

The Role of Open Innovation:

To fully harness the potential of idea sex, it is essential to embrace open innovation. Open innovation is a collaborative approach that involves seeking external ideas and resources to complement internal capabilities. By opening up to external inputs, individuals and companies can benefit from a wider range of perspectives, expertise, and resources. This allows for the cross-pollination of ideas and the creation of groundbreaking innovations. Open innovation not only enhances creativity but also increases the likelihood of success by reducing the risks associated with relying solely on internal resources and knowledge.

The Importance of Accelerators:

Accelerators play a crucial role in facilitating open innovation and driving the success of startups and large corporations alike. These organizations act as intermediaries, bridging the gap between the startup ecosystem and established companies. One notable accelerator is 01Booster, which understands the importance of both corporate and startup cultures and behaviors. By providing a platform for collaboration, mentorship, and investment, 01Booster helps startups gain access to the resources and support they need to thrive. At the same time, it enables large corporations to tap into the innovative ideas and entrepreneurial spirit of startups, fostering a culture of open innovation.

Actionable Advice:

  • 1. Embrace idea sex: Take the time to identify two lists of what people love and find creative ways to combine them. This exercise can spark new ideas and lead to innovative applications that have the potential to make a significant impact.
  • 2. Foster a culture of open innovation: Encourage collaboration and the exchange of ideas within your organization. Seek external inputs and partnerships to complement internal capabilities. By embracing open innovation, you can tap into a wider pool of resources and expertise, increasing the likelihood of success.
  • 3. Engage with accelerators: Consider partnering with accelerators like 01Booster to gain access to a network of startups, mentors, and investors. By participating in accelerator programs, you can leverage their expertise and resources to fuel innovation and drive growth.


Creativity and open innovation are vital ingredients for success in today's fast-paced world. By embracing the concept of idea sex and combining existing elements in innovative ways, individuals and companies can unlock new possibilities and create groundbreaking solutions. Open innovation, supported by accelerators like 01Booster, further amplifies the potential for success by fostering collaboration, knowledge sharing, and access to resources. By incorporating these principles and taking actionable steps, you can position yourself or your organization for long-term success in an increasingly competitive landscape.

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