The Impact of Social Media Apps on Sleep Patterns and SparkToro's Unique Approach to Scaling


Hatched by Glasp

Sep 09, 2023

4 min read


The Impact of Social Media Apps on Sleep Patterns and SparkToro's Unique Approach to Scaling

In today's digital age, social media has become an integral part of our lives. We spend hours scrolling through our feeds, liking posts, and engaging with content. However, have you ever wondered how these social media apps affect our sleep patterns? Well, according to an infographic titled "Which Social Media Apps Have the Biggest Impact on Sleep Patterns?" TikTok seems to be the worst culprit.

The infographic reveals that individuals who spend their pre-sleep time scrolling through TikTok's 'For You' feed end up spending only 14% of their sleep cycle in the vital REM phase. This is almost half of the recommended amount of REM sleep they should be getting. It's no wonder that many people find it difficult to wake up feeling well-rested after a night of TikTok scrolling.

But what exactly is causing this impact on our sleep? Sleep Junkie points out that the biggest culprit is the blue light emission from our phone screens. The good news is that this can be reduced by switching to dark mode in your apps. By making this small change, you can potentially improve your sleep quality and wake up feeling more refreshed.

Now, let's shift our focus to SparkToro's unique approach to scaling. In a blog post titled "SparkToro's Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?", the company shares its strategies for long-term success. One of the key aspects of their approach is continuously improving the product for their long-term customers. By delivering features and upgrades that make their customers' marketing lives easier, SparkToro ensures customer satisfaction and loyalty.

Additionally, SparkToro aims to attract both long-term and one-time customers through industry sources of influence. While many customers may use the product and quit after a short period, SparkToro believes in staying on their radar. They understand that customers may come back when they need an audience research problem solved, even if it's years down the line.

What's interesting is that SparkToro's success doesn't rely heavily on SEO. Instead, they attribute a significant portion of their traffic to dark social and dark email. This refers to people who click links in social and email apps, rather than directly searching for SparkToro. Their popular monthly Office Hours, a live webinar series, and the bi-monthly Audience Research Newsletter also contribute to their success.

As SparkToro continues to grow, they have identified a few areas for improvement. Firstly, they aim to enhance their audience tracking over time. By providing more comprehensive data on audience behavior and preferences, they can better serve their customers. Secondly, they plan to expand their coverage to include German and Spanish language profiles. This will open up new opportunities for marketers targeting these demographics.

One of the most intriguing aspects of SparkToro's approach is their unique structure. They aim to prove to investors and entrepreneurs that their model, which combines aspects of VC funding and bootstrapping, can be successful. By keeping costs low, they maximize profit and ensure sustainability. With gross margins exceeding 85%, SparkToro believes they can achieve even higher margins in the future.

In conclusion, social media apps have a significant impact on our sleep patterns, with TikTok being the most detrimental. By reducing blue light emission through dark mode, we can potentially improve our sleep quality. On the other hand, SparkToro offers valuable insights into scaling a business through continuous product improvement and attracting customers through industry influence. Their unique structure proves that alternative funding models can be successful.

Three actionable advice to take away from this article are:

  • 1. Limit your exposure to social media apps, especially before bedtime, to ensure a good night's sleep.
  • 2. Switch to dark mode in your apps to reduce the impact of blue light emission on your sleep patterns.
  • 3. Continuously improve your product or service to meet the evolving needs of your customers and foster long-term loyalty.

In conclusion, it's essential to be mindful of our social media usage and its impact on our sleep. Additionally, taking inspiration from SparkToro's approach, we can strive for continuous improvement and alternative funding models to achieve long-term success in our ventures.

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