The Art of Decision-Making: Maximisers vs. Satisficers


Hatched by Glasp

Aug 14, 2023

3 min read


The Art of Decision-Making: Maximisers vs. Satisficers


In our daily lives, we are constantly faced with choices that require decision-making. Some individuals tend to adopt a meticulous approach, known as 'maximisers,' while others opt for a more expedient method, referred to as 'satisficers.' The question arises: which approach leads to better decisions? This article explores the characteristics and outcomes associated with both types, and provides actionable advice on how to strike a balance between the two.

Maximisers: Striving for Perfection

Maximisers are individuals who meticulously analyze various options to ensure they make the best decision possible. These individuals are often well-informed and spend a considerable amount of time deliberating. However, this pursuit of perfection can come at a cost. Studies have shown that maximisers are more likely to experience post-decision regret, self-blame, and even depression. The process of constantly weighing choices and striving for the ideal outcome can be exhausting and time-consuming.

Satisficers: Embracing Good Enough

On the other end of the spectrum, we have satisficers, who prioritize making decisions quickly and efficiently. They are content with choosing an option that meets their minimum requirements. Satisficers tend to rely on their intuition and go with their gut feeling. While this approach may lead to faster decisions, it does not guarantee the best outcome. Satisficers may miss out on opportunities for optimal results, such as better job offers. However, they often report higher levels of satisfaction with the choices they make.

Finding the Middle Ground

In reality, most individuals fall somewhere between the maximiser and satisficer spectrum. Striking a balance between the two types is crucial for effective decision-making. The ideal approach is to satisfice for most decisions, making quick choices based on intuition and acceptable outcomes. However, when the stakes are high, it is advisable to switch to a maximiser mindset. Careful analysis and consideration become essential in these critical situations. Once the decision is made, it is important to revert to a satisficer mindset to avoid lingering dissatisfaction with the choice.

Actionable Advice:

  • 1. Avoid Impulsive Decisions: Rash decisions often lead to regret and suboptimal outcomes. Take the time to assess your options and consider the potential consequences before making a choice.
  • 2. Don't Feel Obligated to Explore Every Option: It can be overwhelming to delve into every possible alternative. Narrow down your choices based on your priorities and requirements. Focus on a few viable options to make the decision-making process more manageable.
  • 3. Prioritize Subjective Satisfaction: Determine whether subjective or objective outcomes hold greater importance to you. While maximisers may achieve objectively better results, they often experience lower satisfaction levels. Consider which aspect aligns with your personal values and goals.


The art of decision-making lies in finding a balance between being a maximiser and a satisficer. While maximisers strive for perfection and are well-informed, they often experience regret and dissatisfaction. Satisficers, on the other hand, make quick decisions but may miss out on optimal outcomes. Striving for a flexible approach, where most decisions are satisficed and critical choices are maximized, is key. Avoid impulsive decisions, limit the number of options to consider, and prioritize subjective satisfaction. By incorporating these practices, individuals can enhance their decision-making skills and achieve greater contentment with their choices.

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