AI Is Transforming Media Forever: Leveraging De-risking Strategies and Exploring New Opportunities


Hatched by Glasp

Sep 18, 2023

4 min read


AI Is Transforming Media Forever: Leveraging De-risking Strategies and Exploring New Opportunities

In the media industry, the monetization of creativity is a central focus for companies. However, the creative act itself is inherently unpredictable, which poses a challenge. To mitigate risks and ensure a steady stream of successful content, media companies have adopted various de-risking strategies. While these strategies may flatten the upside of creative work, they significantly dampen the downsides. In this article, we will explore some of these strategies and how they are being transformed by the rise of AI in the media landscape.

One effective de-risking strategy is summarizing other people's work. It is often easier to summarize something interesting than to create it from scratch. By summarizing existing content, media professionals can leverage the popularity and engagement of the original work. Early pioneers in this approach, such as Buzzfeed, discovered that by taking popular posts on platforms like Reddit and reformatting them as listicles, they could reliably achieve viral success. This strategy not only de-risks the creative process but also allows media companies to tap into existing trends and proven content formulas.

Another de-risking strategy is finding content arbitrage. This involves taking a piece of content that has performed well in one context and reformatting it for a different audience. By identifying content that resonates with a particular audience and adapting it to suit another, media professionals can leverage the success of the original content while catering to a new market. This strategy is particularly effective when targeting niche audiences or exploring new platforms.

Creating a format is yet another de-risking strategy that provides structure to creativity. Formats act as a framework within which new content can be developed, making the creative process more systematic and accessible. By following a format, media professionals can focus on filling in the blanks rather than starting from scratch. This approach brings a sense of familiarity to the audience while allowing for innovative ideas to flourish within a predefined structure.

Shortening and shallowing content is also a de-risking strategy that has gained traction. As the length and depth of creative output increase, so does complexity. By creating shorter and shallower pieces, media professionals can streamline the production process. This not only makes content creation more manageable but also enhances its accessibility to a wider audience. Shorter pieces are easier to create and have the potential to capture the attention of readers with limited time or attention spans.

Remixing existing content through sequels is another de-risking strategy commonly employed in the media industry. By building upon something old, media professionals can avoid the pressure of coming up with entirely new ideas. This approach is particularly prevalent in Hollywood, where sequels are a staple. By capitalizing on the success and familiarity of previous works, media companies can tap into an existing fan base while minimizing the risk associated with untested concepts.

While these de-risking strategies have proven effective for human creators, they also make it easier for AI to automate content creation. Summary-based media products, shorter pieces, and content arbitrage are all areas where AI can excel. This automation trend has significant implications for the future of media production. Individual writers will have more leverage to create their own media products, as the cost structure will resemble that of software development rather than traditional media. This shift opens up opportunities for writers to devote more time to research and produce longer, more in-depth articles that are less amenable to automation.

However, it's important to note that writers who currently rely on de-risked editorial products as part of their day job at larger companies may face risks in this evolving landscape. To navigate these changes successfully, it is crucial for writers to adapt and embrace AI tools to enhance their leverage and create high-quality work.

In conclusion, the rise of AI is transforming the media industry, revolutionizing the way content is created and consumed. De-risking strategies have played a crucial role in mitigating uncertainties in the creative process. However, as AI automation becomes more prevalent, it is essential for media professionals to adapt and find new opportunities within this changing landscape. Here are three actionable pieces of advice to thrive in this evolving industry:

  • 1. Embrace AI tools: Learn to utilize AI tools today to enhance your leverage and create impactful content. By incorporating AI into your workflow, you can leverage its capabilities to streamline production processes and gain a competitive edge.
  • 2. Focus on research and in-depth articles: As AI takes over more routine content creation tasks, writers can devote more time to gathering new facts and conducting thorough research. This will enable the production of longer, more engaging articles that are less susceptible to automation.
  • 3. Leverage personal branding and niche audiences: With the evolving media landscape, individual writers have the opportunity to create their own media products. By developing a strong personal brand and targeting niche audiences, writers can establish themselves as experts in specific domains and cultivate a loyal following.

By embracing these actionable steps and staying adaptable, media professionals can navigate the changing landscape of AI-driven media and continue to create impactful and engaging content.

Hatch New Ideas with Glasp AI 🐣

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)