The Power of Color in Design and Amazon's Evolution as a Service Provider


Hatched by Glasp

Aug 16, 2023

3 min read


The Power of Color in Design and Amazon's Evolution as a Service Provider


Color selection and design play a crucial role in creating a visually appealing and cohesive website. When it comes to designing an e-commerce site, it is essential to choose colors that align with the concept and convey the intended message to the target audience. Additionally, determining the corporate color palette, including the color schemes, is equally important. In this article, we will explore the significance of color in design and delve into Amazon's transformation into a comprehensive service provider.

The Importance of Concept and Color Selection:

In design, the concept is the foundation on which everything is built. Without a clear concept, the design lacks cohesiveness. The concept dictates who the website aims to communicate with and what message it intends to convey. The design and color choices naturally flow from the concept. The colors chosen become a form of information themselves, contributing to the overall visual impact of the website. When deciding on corporate colors, it is crucial to define the meaning behind each color and specify when to use them. While there is no one correct way to choose color schemes, it is advisable to limit the use of colors to a maximum of three for web design.

The Relationship Between Color and Nature:

In the realm of color theory, the basis lies in the harmonious shades found in nature. Using variations of the same color or similar hues can create a visually pleasing and balanced color palette. By drawing inspiration from nature, designers can create a sense of harmony and evoke specific emotions through color choices. Employing this principle in web design can help establish a visually appealing and engaging user experience.

Amazon's Evolution as a Service Provider:

Amazon's journey from an e-commerce retailer to a comprehensive service provider can be traced through its various ventures. The company's success with Amazon Web Services (AWS) demonstrated the effectiveness of the service business model. AWS, initially built to support Amazon's own e-commerce operations, became a game-changer for developers, offering enterprise-level computing resources with minimal upfront investment. This model of offering services to third parties was further applied by Amazon to e-commerce itself, with a significant portion of sales on the platform driven by third-party merchants. The integration of fulfillment services and the popularity of Amazon's Prime membership program deepened the company's market dominance and increased the value of its logistics network.

Amazon's Logistics Network and Potential Implications:

Following the footsteps of AWS and e-commerce, it is highly likely that Amazon will extend its logistics network to third-party businesses. By becoming the first and best customer of its own logistics network, Amazon can justify the substantial investment required to compete with established shipping giants like UPS and FedEx. This move would not only allow Amazon to rein in shipping costs and improve reliability but also strengthen its eventual monopoly in the logistics industry. Merchants, constantly striving to meet Amazon's high shipping standards, may find it more convenient to utilize Amazon's logistics network, further solidifying Amazon's market position.

Actionable Advice:

  • 1. Prioritize concept: Before diving into design choices, establish a clear concept that aligns with your target audience and the intended message of your website.
  • 2. Choose colors wisely: Limit the color palette to a maximum of three colors for web design. Consider the meaning and emotions associated with each color to create a visually appealing and cohesive experience.
  • 3. Stay informed about industry trends: Keep a close eye on Amazon's developments as a service provider. Understand how their strategies and initiatives may impact your own business and adapt accordingly.


Color selection and design are integral components of creating an engaging and visually appealing website. By understanding the significance of concept and color, designers can craft a cohesive and impactful user experience. Furthermore, observing Amazon's evolution as a service provider offers valuable insights into the future of e-commerce and logistics. Stay informed, adapt to industry trends, and leverage actionable advice to navigate the ever-changing landscape of design and e-commerce.

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