The Heart of "Meijou Seijitsu" That Japanese People Have Always Carried | Yoshifumi Taguchi | Ten Minutes TV

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Aug 10, 2023

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The Heart of "Meijou Seijitsu" That Japanese People Have Always Carried | Yoshifumi Taguchi | Ten Minutes TV

Japan, being located at the eastern edge of the Eurasian continent, has a geographical characteristic that must never be forgotten. Because of this, the ideologies and philosophies born in East Asia have flowed eastward and accumulated in Japan. Where else on this planet can we find a place that has accumulated five ideologies and philosophies - Confucianism, Buddhism, Taoism, Zen, and Shintoism? Nowhere else. We, however, have not fully utilized this treasure. That's why now is the time to thoroughly utilize these five ideologies and philosophies within the concept of "Japaneseness" in business.

Interesting Stats:

(1) 67+% of Pinterest's base is women. 80+% of U.S. women ages 18-64 with children use Pinterest.

(2) At 48%, shopping is a top activity for Pinterest users. Image lookup enhances their in-store experience.

(3) At 29%, 25-34 year-old women are Pinterestā€™s largest ad audience.

(4) At $4.00 ARPU, Americans are the biggest spenders on Pinterest.

In the past year alone, Pinterest has gained 70 million monthly active users, bringing the total number of Pinterest users to 335 million every month. Within the United States, Pinterest has 88 million monthly active users, representing an 8% year-over-year growth. It is important to note that over two-thirds of Pinterest's user base consists of women. Furthermore, a recent study by ComScore revealed that over 80% of U.S. women ages 18-64 with children use Pinterest.

One interesting development on Pinterest is the rise of visual search. Approximately 62% of Generation Z and millennial users express a desire to be able to search for content using images. Mobile usage is also prevalent on the platform, with 85% of Pinners accessing Pinterest through their mobile devices.

Pinterest has become more than just a platform for inspiration; it has also become a hub for shopping. Shopping ranks as one of the top activities for Pinterest users, with 48% of users engaging in this activity. Additionally, 77% of weekly Pinners state that they regularly discover new brands and products on the platform. The influence of Pinterest on consumer behavior is evident, as 98% of Pinners have tried things they found on Pinterest, and 83% have made purchases based on brand content.

Notably, Pinterest's largest ad audience consists of 25-34 year-old women, accounting for 29% of the platform's advertising reach. In terms of spending, Americans hold the title for being the biggest spenders on Pinterest, with an average revenue per user (ARPU) of $4.00.

In addition to fashion and lifestyle content, home-related content also garners significant engagement on Pinterest, with more than 56 million users actively engaging with this type of content.

Combining the Heart of "Meijou Seijitsu" and Pinterest Statistics:

When we consider the heart of "Meijou Seijitsu" - the Japanese spirit of honesty and integrity - and the statistics surrounding Pinterest, we can find interesting connections. Both the Japanese culture and Pinterest emphasize the importance of visual aesthetics.

In Japanese culture, the accumulation of ideologies and philosophies has given birth to a unique sense of aesthetics that values simplicity, harmony, and beauty. This can be seen in various aspects of Japanese life, from the minimalist design of traditional Japanese architecture to the elegant art of flower arrangement (ikebana).

Similarly, Pinterest, with its emphasis on visual content, has become a platform where users can curate and discover visually appealing ideas and products. The platform's image lookup feature enhances the in-store experience for users, allowing them to find similar products or gather inspiration for their personal style.

Moreover, the idea of utilizing the philosophies and ideologies accumulated in Japan can be applied to Pinterest as well. Businesses can tap into the Japanese sense of aesthetics and incorporate it into their Pinterest marketing strategies. This could involve creating visually appealing and harmonious brand content that resonates with Pinterest users.

Actionable Advice:

  • 1. Understand the power of aesthetics: Take the time to study and appreciate the Japanese sense of aesthetics. By understanding the principles of simplicity, harmony, and beauty, businesses can create visually captivating brand content that stands out on Pinterest.
  • 2. Utilize visual search and image lookup: In line with the rising popularity of visual search on Pinterest, businesses should optimize their product images and descriptions to make them easily discoverable. Additionally, consider how image lookup can enhance the in-store experience for customers and incorporate this feature into your retail strategy.
  • 3. Target the right audience: Pinterest's user base is predominantly female, with 25-34 year-old women being the largest ad audience. Tailor your marketing efforts to resonate with this demographic by creating content that aligns with their interests, needs, and aspirations.

In conclusion, the heart of "Meijou Seijitsu" and the statistics surrounding Pinterest showcase the power of visual aesthetics and the importance of utilizing cultural ideologies and philosophies in business. By understanding and incorporating these concepts, businesses can enhance their Pinterest marketing strategies and tap into the unique spirit of Japan.

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