Achieving Product/Market Fit: Strategies for Success


Hatched by Glasp

Jun 28, 2023

4 min read


Achieving Product/Market Fit: Strategies for Success


In today's competitive market, achieving product/market fit is crucial for the success of any business. It is the stage where your product resonates perfectly with your target audience, leading to increased demand and customer satisfaction. In this article, we will explore two distinct topics - the power of Glasp as an online note-taking tool and Rahul Vohra's framework for measuring and optimizing product/market fit. By connecting these ideas, we can gain valuable insights into how to create a product that meets the needs of our customers and drives growth.

Glasp: Enhancing Web-based Note-taking

Glasp is an innovative online tool that allows users to highlight and take notes while reading web content. This digital curation tool serves as a virtual highlighter, enabling users to memorize and save important information they come across. With the ability to export and share these highlights, Glasp offers a unique way to share knowledge with others. Additionally, users can sync their excerpts and notes from Kindle, making it a comprehensive platform for organizing and accessing information. The best part? Glasp is completely free.

Rahul Vohra's Product/Market Fit Framework

Rahul Vohra, the founder of Superhuman, shares his insights on achieving product/market fit. He emphasizes the importance of early adopters, who are more forgiving and can see the primary benefits of a product despite its shortcomings. However, as you expand beyond this group, users become more demanding and expect feature parity with their current products. To measure product/market fit, Vohra suggests asking users a simple question: "How would you feel if you could no longer use the product?" By measuring the percentage of users who answer "very disappointed," you can gauge the level of fit your product has achieved.

Segmentation: Identifying High-Expectation Customers

To optimize product/market fit, it is crucial to identify your high-expectation customers (HXCs). These individuals represent the most discerning users within your target demographic. By segmenting survey responses based on their answer to the question, "How would you feel if you could no longer use the product?", you can gain insights into who would benefit the most from your product. Contrary to the belief that targeting a smaller market limits growth, Vohra suggests choosing the latter approach - building something a small number of people want a large amount.

Feedback Analysis: Converting On-the-Fence Users

To convert users who are on the fence into enthusiastic advocates, it is essential to analyze their feedback. Take note of users who would not be disappointed if they could no longer use the product, as they are unlikely to become loyal customers. By focusing on the feedback from users who would be very disappointed without your product, you can identify the main benefits they receive and the missing features that hold them back. Incorporate these insights into your product development process to address their needs effectively.

Building a Roadmap: Doubling Down on What Works and Addressing Challenges

To increase your product/market fit score, you must strike a balance between doubling down on what users love and addressing their pain points. By spending half your time improving features that users already love and the other half on addressing their concerns, you can continuously improve your product. It is essential to make the product/market fit score the most important metric, as it reflects the level of alignment between your product and the target market.

Actionable Advice:

  • 1. Conduct thorough customer segmentation to identify your high-expectation customers. This will help you tailor your product to meet their specific needs and preferences.
  • 2. Actively listen to user feedback and prioritize improvements based on what users love and what holds them back. This iterative approach will lead to a stronger product/market fit.
  • 3. Continuously measure and track your product/market fit score. Make it a priority metric and strive to improve it over time.


Achieving product/market fit is a critical milestone for any business. By leveraging tools like Glasp for effective note-taking and implementing strategies inspired by Rahul Vohra's framework, you can create a product that resonates with your target audience. Remember to segment your customers, analyze their feedback, build a roadmap, and continuously measure your product/market fit score. Through these actions, you will be on your way to creating a successful product that meets customer needs and drives growth.

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