The Connection Between Personality and Avid Reading Habits, and How it Relates to Building a Successful Company


Hatched by Glasp

Aug 07, 2023

5 min read


The Connection Between Personality and Avid Reading Habits, and How it Relates to Building a Successful Company

Intriguingly, there seems to be a correlation between personality traits and reading habits. According to a study conducted by 16Personalities, it was found that Introverts tend to be more avid book readers than Extraverts. This can be attributed to the fact that Introverts are more sensitive to external stimuli, causing them to retreat into their own minds. Reading, being a solitary activity, allows them to delve deep into the world of books and digest the content within their minds. On the other hand, Extraverts may find solace and stimulation from social interactions and activities, leading them to read less frequently.

Another personality trait that influences reading habits is the difference between those with the Intuitive trait and those with the Observant trait. The study revealed that individuals with the Intuitive trait were more likely to be avid readers compared to those with the Observant trait. This suggests that the Intuitive trait has a stronger overall influence on reading habits. Intuitives are known for their love of symbols, human potential, and big ideas. Books, being a medium of symbolic communication, naturally engage the typical Diplomat personality type. Additionally, Analysts with their Intuitive and Thinking traits are driven by intellectual curiosity and the desire to understand complex systems, making them more likely to read extensively.

Interestingly, the study also found that individuals falling under the Sentinel personality type were more likely to be avid book readers compared to their Prospecting counterparts. Sentinels, who celebrate tradition and established values, may find comfort and fulfillment in the traditional medium of books. Books are not only a means of transmitting thoughts and information, but they also hold a sense of nostalgia and adherence to tradition. Explorers, on the other hand, with their wandering intellect and attraction to new experiences, may be less inclined to spend their time reading books.

Now, let's shift gears and explore the connection between building a successful company and the importance of focusing on the market and problem, rather than solely on the product itself. In a thought-provoking article by Brian Balfour, he emphasizes the significance of achieving "Market Product Fit" rather than the commonly used term "Product Market Fit."

Balfour suggests that instead of starting with the product and searching for a problem to solve, it is crucial to first understand the market, the category of products, the target audience, and the problems they face. By identifying the core value proposition of the product and how it aligns with the core problem, a strong foundation for market product fit can be established.

One of the key aspects of achieving market product fit is understanding the motivations behind the problems faced by the target audience. By delving deeper into the motivations, companies can create products that resonate with their customers on a deeper level. The core value proposition must be expressed in the simplest terms, allowing the audience to quickly grasp the value the product offers.

Additionally, Balfour highlights the importance of time to value and stickiness in achieving market product fit. The product should deliver value to the target audience as quickly as possible, ensuring a positive initial experience. Moreover, the product should have natural retention mechanisms that keep customers engaged and encourage them to stick around for the long term.

It is essential to note that achieving market product fit is not a linear process but rather a cycle of iterations. Companies should continuously redefine their market and product based on feedback and insights gained from the initial version of the product. This iterative approach allows for constant improvement and a better understanding of the target audience's needs.

To assess market product fit, Balfour suggests using a combination of qualitative and quantitative indicators. Qualitatively, the Net Promoter Score (NPS) can provide insights into whether the product is truly solving the audience's problem and if they would recommend it to others. Quantitatively, retention curves and direct traffic can offer valuable information. Flat retention curves indicate that the product is retaining customers effectively, while direct traffic is an indicator of word-of-mouth referrals.

In conclusion, the connection between personality traits and reading habits sheds light on the individual preferences and characteristics that influence our choices. Understanding these factors can help individuals tailor their reading experiences and explore new genres and authors that align with their personality traits.

On the business front, achieving market product fit is crucial for building a successful company. By focusing on the market, identifying the core problem, and creating a product that addresses the audience's needs, companies can establish a solid foundation for growth. Three actionable pieces of advice to achieve market product fit are:

  • 1. Prioritize understanding the market and the problems faced by the target audience. By aligning the product with the core problem, companies can create solutions that truly resonate with customers.
  • 2. Express the core value proposition in the simplest terms possible. By doing so, companies can quickly communicate the value their product offers and capture the attention of potential customers.
  • 3. Continuously iterate and refine the product based on feedback and insights gained from the initial version. The road to market product fit is not a straight line but rather a cycle of improvement and adaptation.

By incorporating these actionable pieces of advice, companies can increase their chances of achieving market product fit and building a successful business.

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