How Much Longer Can Twitter Last, Really?【Apple創業者スティーブ・ジョブズが遺した】世界中で使われるプロダクトを生み出す思考法


Hatched by Glasp

Sep 12, 2023

3 min read


How Much Longer Can Twitter Last, Really?【Apple創業者スティーブ・ジョブズが遺した】世界中で使われるプロダクトを生み出す思考法

Twitter, once a dominant force in social media, is facing a number of challenges that are threatening its long-term survival. From the disastrous rollout of Twitter Blue to potential lawsuits and fines, the company is navigating treacherous waters. On the other hand, we can learn valuable lessons from the mindset of Apple's founder, Steve Jobs, on how to create products that resonate with people around the world.

One of the time bombs ticking for Twitter is the possibility of employment lawsuits. Recent reports suggest that the company has been denying former employees their full severance pay, leading to arbitration cases piling up. With over 1,000 cases potentially looming, Twitter may find itself entangled in legal battles that could drain its resources and tarnish its reputation.

Another significant challenge for Twitter is its compliance with the consent decree it operates under with the FTC. In the past, the company has been fined $150 million for user privacy violations. However, it appears that Twitter has been ignoring the terms of the consent decree, which could lead to even larger fines in the future. With the potential for billions of dollars in fines from both the US and EU, Twitter's financial stability is at risk.

In contrast, Steve Jobs believed in the power of creating products that have a profound impact on people's lives. He understood the importance of craftsmanship and the iterative process of refining ideas into exceptional products. Jobs emphasized the need to consider every detail and to constantly adapt and grow during the design process.

Twitter's recent struggles highlight the importance of having a dedicated team focused on trust and safety. Without such a team, the company is exposed to potential risks, including regulatory violations and public backlash. Jobs recognized the value of having knowledgeable and talented individuals who could contribute their unique perspectives to the product development process.

So, what actionable advice can we take away from these contrasting stories?

  • 1. Prioritize employee well-being and legal compliance: Twitter should address the employment lawsuits promptly and ensure that former employees receive their promised severance pay. Resolving these issues will not only protect the company's reputation but also prevent further legal complications.
  • 2. Invest in a robust compliance team: To avoid fines and regulatory violations, Twitter needs to rebuild its compliance team. This team should be responsible for ensuring that the company adheres to all legal requirements and consent decrees.
  • 3. Embrace a culture of innovation and craftsmanship: Following Steve Jobs' approach, Twitter should focus on creating exceptional products that resonate with users. This requires attention to detail, an iterative design process, and a commitment to constant improvement.

In conclusion, Twitter's future hangs in the balance as it faces potential lawsuits and fines. However, by learning from the lessons of Apple's founder, the company can take steps to address its challenges and create a more sustainable and innovative future. By prioritizing employee well-being, legal compliance, and a culture of craftsmanship, Twitter can increase its chances of surviving and thriving in the ever-evolving social media landscape.

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