"How Users Read on the Web" and "Jerry Yang and Akiko Yamazaki": The Importance of Credibility and Staying Grounded in the Digital Age

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Hatched by Glasp

Jul 16, 2023

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"How Users Read on the Web" and "Jerry Yang and Akiko Yamazaki": The Importance of Credibility and Staying Grounded in the Digital Age

In the fast-paced digital age, where information is readily available at our fingertips, it has become increasingly important to consider the credibility of the content we consume. With the vast amount of information on the web, it can be challenging to determine who is behind the information and whether we can trust it. However, there are ways to increase credibility, such as through the use of high-quality graphics, good writing, and outbound hypertext links.

According to a study on how people read websites, it was found that the majority of users do not read web pages word by word. Instead, they scan the page, picking out individual words and sentences. This scanning behavior is driven by our busy lifestyles, as we are constantly seeking the straight facts. Therefore, it is crucial for websites to present information in a clear and concise manner to cater to the scanning behavior of users.

One factor that affects credibility is the use of promotional language. When users encounter exaggerated claims and hyperbole on a website, it imposes a cognitive burden on them. They have to spend resources on filtering out the hyperbole to get to the facts, which can negatively impact their perception of the website's credibility. To maintain credibility, it is essential for websites to avoid excessive promotional language and focus on providing accurate and reliable information.

Now, let's shift our focus to the story of Jerry Yang and Akiko Yamazaki, the founders of Yahoo! In the early days of Yahoo!, many people thought they were crazy for starting a search engine. However, they believed in their idea and had nothing to lose. It was a challenging time, akin to raising a child, as they had to navigate the unpredictable world of entrepreneurship. Despite the challenges, their perseverance paid off, and Yahoo! started taking off in the mid-1990s.

Jerry Yang, in particular, has a unique perspective on his identity and values. Although he identifies with Chinese culture, he believes that his value system, both in ethics and business, is uniquely American. He emphasizes the accepting and embracing nature of America, where ideas are evaluated based on their merit. This value system has been a driving force behind their entrepreneurial spirit and the notion of staying grounded. It reminds them not to get too far ahead of themselves and to remain humble in their journey.

Incorporating the insights from both the study on web reading behavior and the story of Yahoo!, we can draw some actionable advice for those looking to establish credibility in the digital age and maintain a grounded approach to their endeavors:

  • 1. Present information in a clear and concise manner: Considering that users tend to scan web pages, it is crucial to present information in a way that is easily scannable. Use headings, bullet points, and concise sentences to highlight key points and make it easier for users to extract information.
  • 2. Avoid excessive promotional language: To maintain credibility, it is important to avoid exaggerated claims and hyperbole. Focus on providing accurate and reliable information, as users can see through promotional language and it may negatively impact their perception of your website or brand.
  • 3. Stay grounded and humble: No matter how successful you become, it is important to stay grounded and humble. Remember your roots and the values that have guided you along your journey. This will not only keep you focused but also help you maintain perspective and make better decisions.

In conclusion, credibility plays a vital role in the digital age, where information is abundant but not always trustworthy. By understanding how users read on the web and incorporating strategies to enhance credibility, we can build trust with our audience. Additionally, staying grounded and humble, as exemplified by the story of Jerry Yang and Akiko Yamazaki, can help us navigate the challenges of entrepreneurship and keep us on the path to success. So, let us strive for credibility and groundedness as we forge ahead in the digital world.

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