The YouTube Revolution in Knowledge Transfer: How Video and Reading are Changing the Way We Learn

The YouTube Revolution in Knowledge Transfer: How Video and Reading are Changing the Way We Learn

In today's digital age, modern video media has revolutionized the way we acquire knowledge. While some argue that it may be shortening attention spans and distracting us from traditional means of communication like written articles or books, it is important to recognize the positive impact it has had on the preservation and spread of knowledge.

One of the key advantages of video as a form of mass-scale tacit knowledge transmission is its ability to cater to the way people naturally learn – by watching and imitating. Tacit knowledge, which cannot be easily transmitted through verbal or written instruction, can now be captured and shared through videos. Before the advent of video, this type of knowledge had to be transmitted in person, limiting access to skilled individuals. However, with video, learners can closely observe and learn from experts in various fields, even from a distance.

It is interesting to note that while massive open online courses (MOOCs) gained popularity in the early 2010s, they did not see high completion rates. This could be attributed to the fact that not everyone is able to learn effectively from structured courses. The ability to learn by watching and imitating, which videos offer, seems to be a more natural and accessible way for many individuals to acquire knowledge.

YouTube, in particular, has seen a significant increase in searches in the "how-to" category, with a reported 70% year-on-year growth. This demonstrates the demand for instructional videos that enable individuals to learn new skills and acquire tacit knowledge. The accessibility and searchability of YouTube make it a valuable resource for those seeking to expand their knowledge in various areas.

On the other hand, reading books offers a different kind of learning experience. While videos provide a visual and auditory learning experience, books encourage readers to dive beneath the surface and explore the depths of knowledge. Reading fiction, for example, allows readers to delve into the emotional journey of characters and enhances their ability to empathize with others.

Studies have shown that reading has a positive impact on the brain. It improves our ability to process visual and verbal information, enhancing our creativity, imagination, and clarity of thought. In fact, the National Health Service has even implemented a program called "Reading Well," which allows doctors to prescribe self-help books to patients dealing with depression.

However, it is important to recognize that reading habits are changing in the digital age. Many people find themselves enjoying the process of browsing and buying books more than actually reading them. This poses a challenge in maintaining a consistent reading habit. Setting aside dedicated time, such as 30 minutes before bed, can be a useful way to ensure regular reading and reap the benefits it offers.

In conclusion, both video and reading have transformed the way we acquire knowledge. Videos have made tacit knowledge more accessible, allowing individuals to learn by watching and imitating. On the other hand, reading enhances our cognitive abilities and deepens our understanding of various subjects. To make the most of these mediums, it is important to incorporate actionable advice:

• 1. Embrace the power of video: Take advantage of the vast amount of instructional videos available on platforms like YouTube to learn new skills and acquire tacit knowledge.

• 2. Cultivate a reading habit: Set aside dedicated time each day to read, even if it's just a few pages. This will help improve your cognitive abilities and expand your understanding of the world.

• 3. Combine video and reading: Utilize both mediums to enhance your learning experience. Watch videos to learn the practical aspects of a subject and read books to gain a deeper understanding and explore different perspectives.

By embracing the benefits of video and reading, we can unlock a world of knowledge and continue to grow intellectually in the digital age.