Top Pinterest Demographics That Matter to Social Media Marketers

Top Pinterest Demographics That Matter to Social Media Marketers

Pinterest has become a powerful platform for social media marketers, with a unique demographic that sets it apart from other platforms. Understanding the demographics of Pinterest users can help marketers tailor their strategies and reach their target audience more effectively.

According to a study by Millward Brown in 2016, Pinners were found to be 47 percent more likely to be planning for a life event within the next six months. Whether it's weddings, trips, or other significant milestones, Pinterest users are actively using the platform for their planning research. In fact, a remarkable 96 percent of active Pinners rely on Pinterest for their planning needs.

When it comes to gender demographics, Pinterest has a higher female user base compared to men. A 2016 Pew Research study revealed that 45 percent of women online in the U.S. use Pinterest, while only 17 percent of men do. This gender disparity presents an opportunity for marketers targeting female audiences to leverage Pinterest as a marketing tool.

Pinterest also holds significant influence over millennials, with 47 percent of them having purchased something they've pinned. This is a substantial nine and 14 percent higher than Facebook and Twitter respectively. Millennials use Pinterest to curate their vision of their ideal self, as 79 percent of millennial Pinners see Pinterest as a guide to life. Additionally, 80 percent of millennials find things they want to buy through Pinterest, and 72 percent use the platform to connect with the brands they love. Furthermore, 71 percent of millennials turn to Pinterest for recommendations on what to buy.

In terms of income demographics, Pinterest attracts users from various income brackets. Less than $30,000 per year accounts for 30 percent of users, $30,000-$49,000 for 32 percent, $50,000-$74,999 for 31 percent, and more than $75,000 for 35 percent. This diverse income distribution allows marketers to cater their messaging and offerings to different economic segments.

Labeling Yourself is Keeping You Down, Do This Instead

The power of words and self-identification can greatly impact our lives. Research in linguistics has shown that language shapes individuals, culture, and behavior. We have the ability to gain insight into ourselves and make positive changes by reframing our self-identification.

A study on children and the labels assigned to them reveals the influential nature of words. Labels not only affect how children see themselves, but they also determine how they are treated and can limit their potential. The study found that teachers' positive perception of students correlated with high performance on intellectual and academic tests. On the other hand, negative perceptions from teachers led to low performance. The labels children receive can become self-fulfilling prophecies, shaping their beliefs and actions.

To break free from the limitations of labels, it is essential to focus on our behaviors rather than fixed characteristics. By using verbs to identify ourselves, we can release trapped priors, the perceptions of reality that are tainted by past experiences. This approach aligns with Bill Gates' belief that the future of search is verbs. By focusing on our actions and behaviors, we can break free from harmful perceptions and try new methods to improve our lives.

Actionable Advice:

• 1. Reflect on the labels you have assigned yourself and how they may be limiting your potential. Challenge these labels and replace them with verbs that reflect your actions and behaviors.

• 2. Surround yourself with positive influences and individuals who see your potential. Their perception of you can greatly impact your self-belief and performance.

• 3. Embrace a growth mindset and believe in your ability to learn and improve. By adopting this mindset, you can break free from the constraints of fixed labels and pursue continuous personal growth.

In conclusion, understanding the demographics of Pinterest users can help social media marketers create more targeted and effective strategies. The platform's strong female user base, influence over millennials, and diverse income distribution provide unique opportunities for marketers. On the other hand, the power of words and self-identification should not be underestimated. By reframing our self-identification and focusing on our actions and behaviors, we can break free from the limitations of labels and unlock our true potential.