Designing Habit-Forming Feedback Loops for Billionaires

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Hatched by Glasp

Jun 26, 2023

2 min read

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Designing Habit-Forming Feedback Loops for Billionaires

Billionaires Build. They build empires, they build businesses, and they build products that change the world. And yet, building something successful is not easy. It takes more than just having a great product or a brilliant idea. One of the key factors in building successful social products is designing habit-forming feedback loops.

According to the article "How to design successful social products with 3 habit-forming feedback loops", there are three key feedback loops that designers can use to create addictive products: The Trigger, The Action, and The Reward. The Trigger is what prompts the user to engage with the product. The Action is the behavior the user takes when they engage with the product. And The Reward is what the user gets in return for taking that action.

This same principle can be applied to building successful businesses. In order to build a successful business, you need to design a feedback loop that keeps customers coming back. This means creating a product or service that customers find addictive, that they can't live without.

One example of a company that has successfully designed a habit-forming feedback loop is Amazon. Amazon's "one-click" ordering system is a perfect example of a habit-forming feedback loop. The Trigger is the "buy now" button that prompts the user to engage with the product. The Action is the user clicking on the "buy now" button. And The Reward is the instant gratification of having the product shipped to their door in just a few days.

Another example of a company that has built a successful habit-forming feedback loop is Facebook. Facebook's trigger is the notification system, which prompts users to engage with the product. The Action is the user clicking on the notification. And The Reward is the feeling of social validation that comes from receiving likes and comments on a post.

In conclusion, building something successful takes more than just having a great idea. It takes understanding how to design habit-forming feedback loops that keep users engaged with the product. By focusing on the Trigger, the Action, and the Reward, designers can create addictive products that keep users coming back for more. Whether you're building a social product or a successful business, understanding how to design habit-forming feedback loops is the key to success.

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