AI Adoption Strategies at Tech Companies: From Shutterstock to Quora, Embracing the Power of AI Content


Hatched by Glasp

Jul 09, 2023

5 min read


AI Adoption Strategies at Tech Companies: From Shutterstock to Quora, Embracing the Power of AI Content

In recent years, the adoption of artificial intelligence (AI) in the enterprise has skyrocketed, with various industries incorporating AI into their organizations and reaping significant financial benefits. According to a McKinsey report, AI adoption has more than doubled since 2017, indicating the growing interest and recognition of AI's potential. This surge in AI adoption has sparked a debate about the future of industries like stock photography and community-based platforms, as they grapple with the implications and opportunities presented by AI-generated content.

One notable example of a company embracing AI disruption is Shutterstock, one of the largest providers of stock images, footage, and music. In response to the emergence of AI-generated images on stock photo websites, Shutterstock made a significant move by removing such content from its platform. This decision was driven by a desire to ensure fair compensation for content creators, who may be impacted by the use of their content in training datasets for developing AI algorithms. To address this concern, Shutterstock introduced a revenue share compensation model for contributors whose content is used in AI training, setting a precedent for the industry as a whole.

Shutterstock's commitment to innovation and AI adoption is further exemplified by its partnership with NVIDIA. By collaborating with NVIDIA, Shutterstock aims to create 3D assets from text prompts, illustrating their dedication to pushing the boundaries of AI technology in visual content creation. In contrast, Getty Images, another prominent stock photo agency, has been more cautious in embracing AI and joining the generative AI rush. However, Getty Images has recognized the importance of responsible AI and has sought to address the ethical and legal challenges surrounding AI-generated content.

Getty Images recently made headlines by suing Stability AI, a company behind Stable Diffusion, emphasizing the need for ethical considerations when it comes to AI-generated content. Despite this cautious approach, Getty Images announced the launch of Adobe Firefly, a toolkit of AI models that enables the creation of various visual content types, from illustrations to art concepts and photos. This move demonstrates the company's willingness to explore AI's potential while ensuring responsible and ethical practices.

Moving beyond the stock photography industry, the impact of AI on community-based platforms like Quora has also sparked discussions and decisions regarding AI-generated content. Quora, a popular Q&A platform, has reportedly been removing AI-generated content published on their platform. This decision highlights the challenges faced by community-based platforms in managing the influx of AI-generated responses. While the volume of weekly answers on Quora has reached record levels, it remains uncertain whether this growth is attributed to the integration of AI models like ChatGPT.

Quora's CEO, Adam D'Angelo, has addressed these concerns and revealed the company's plans for the future. Quora has released a new app called Poe, which stands for "Platform for Open Exploration," aimed at providing a space for users to delve deeper into topics and exchange ideas. Additionally, Quora is developing an API that will allow any AI developer to integrate their model into Poe, fostering collaboration and innovation within the AI community.

The challenges faced by community-based platforms extend beyond managing AI-generated content. Volunteers on these platforms may exploit the capabilities of AI chatbots to provide instant answers without thoroughly evaluating their quality. Quora, for instance, has experienced an overwhelming volume of AI-generated content, resulting in a high rate of inaccuracy. To address this issue, moderators have opted for a no-ban tactic regarding ChatGPT-generated content, at least until the volume becomes unmanageable.

As we enter a new decade, it is crucial to reflect on the progress made in democratizing media and exchange of ideas. Medium, a platform that celebrated its tenth anniversary next month, has played a significant role in making information sharing effortless. However, the CEO of Medium acknowledges the complexities and challenges that come with democratizing media. The internet, once solely about the internet, is now intertwined with every aspect of our lives. It is essential to create a better information ecosystem that encourages diverse perspectives and thoughtful, articulate discussions.

In light of the insights gained from various tech companies' AI adoption strategies, here are three actionable pieces of advice for businesses looking to embrace AI content:

  • 1. Prioritize Fair Compensation: When incorporating AI into your organization, ensure that content creators are fairly compensated for their contributions. Implement revenue share compensation models or other forms of recognition to foster a collaborative relationship with content creators.
  • 2. Embrace Responsible AI: As AI technology evolves, address the ethical and legal challenges associated with AI-generated content. Implement measures to ensure responsible AI practices, such as partnerships with organizations specializing in ethical AI or the development of toolkits that promote responsible content creation.
  • 3. Foster Collaboration and Innovation: Encourage collaboration within the AI community by developing APIs or platforms that enable AI developers to integrate their models and share their insights. By fostering collaboration, businesses can drive innovation and collectively address the challenges and opportunities presented by AI content.

In conclusion, the adoption of AI content in tech companies has reshaped industries like stock photography and community-based platforms. While companies like Shutterstock and Getty Images have taken different approaches to AI adoption, both emphasize the importance of responsible AI practices. Similarly, Quora has navigated the challenges of AI-generated content by introducing new platforms and fostering collaboration within the AI community. As we enter a new decade, it is crucial to prioritize fair compensation, embrace responsible AI, and foster collaboration and innovation to fully leverage the potential of AI content.

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