The Intersection of Business Models and Artificial Intelligence: A Look into the Future


Hatched by Glasp

Aug 22, 2023

3 min read


The Intersection of Business Models and Artificial Intelligence: A Look into the Future


In today's rapidly evolving business landscape, entrepreneurs face numerous challenges when it comes to acquiring customers and building successful ventures. Additionally, the world of artificial intelligence (AI) has been undergoing significant advancements, raising questions about the future and potential impact on businesses. In this article, we will explore the connection between business models and AI, and how entrepreneurs can navigate these domains successfully.

The Challenge of Customer Acquisition:

One of the most common pitfalls for startups is underestimating the difficulty of acquiring customers. Entrepreneurs often assume that creating an appealing website, product, or service will automatically attract customers. However, the reality is that after the initial wave of customers, acquiring and retaining them becomes a costly endeavor. In fact, the cost of acquiring a customer (CAC) can often exceed the lifetime value of that customer (LTV). This realization highlights the importance of acquiring customers at a lower cost than the value they bring throughout their relationship with the business.

Capital Efficiency and Customer Acquisition:

For a business to be capital efficient, it is crucial to recover the cost of acquiring customers within a reasonable timeframe. Ideally, entrepreneurs should aim to cover these costs in under 12 months. This emphasizes the need for scalable customer acquisition strategies that not only attract customers but also monetize them at a higher level than the cost of acquisition. By focusing on capital efficiency, entrepreneurs can build sustainable and profitable businesses.

The Rise of Artificial Intelligence:

Artificial intelligence has witnessed remarkable progress over the past decade. Just a few years ago, machines struggled to match human-level capabilities in language or image recognition. However, AI systems have steadily become more capable, surpassing humans in various tests within these domains. The advancements in AI are driven by three fundamental factors: training computation, algorithms, and input data.

Training Computation and Moore's Law:

Training computation refers to the computational power required to train AI systems relying on machine learning. For six decades, training computation followed Moore's Law, doubling approximately every 20 months. However, since 2010, this growth has accelerated even further, with a doubling time of just six months. This exponential increase in training computation has played a pivotal role in enhancing the capabilities of AI systems.

The Future of Artificial Intelligence:

Experts in the field of AI believe that human-level artificial intelligence may be developed within the next few decades, with some even predicting it could arrive sooner. The rapid pace of advancements in training computation, algorithms, and data collection has raised the possibility of transformative AI emerging by 2040. While the exact timelines remain uncertain, the potential impact of AI on businesses and society cannot be ignored.

Actionable Advice:

  • 1. Prioritize Customer Acquisition: Entrepreneurs must approach customer acquisition with a realistic understanding of the challenges involved. Developing scalable and cost-effective strategies is crucial for sustained growth and profitability.
  • 2. Embrace AI as a Business Advantage: As AI continues to evolve, entrepreneurs should explore ways to leverage this technology to enhance their business models. Identifying areas where AI can streamline operations, improve customer experiences, or drive innovation can provide a competitive edge.
  • 3. Keep an Eye on Emerging Trends: Staying informed about the latest developments and trends in both business models and AI is essential. By understanding the potential implications and opportunities, entrepreneurs can make informed decisions and adapt their strategies accordingly.


The intersection of business models and artificial intelligence presents both challenges and opportunities for entrepreneurs. By recognizing the importance of customer acquisition, capital efficiency, and embracing AI as a business advantage, entrepreneurs can navigate these domains successfully. As the future unfolds, staying informed and adaptable will be crucial for entrepreneurs seeking to thrive in an ever-changing business landscape.

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