Startup Growth and the Importance of Clarity and Communication


Hatched by Glasp

Jul 06, 2023

3 min read


Startup Growth and the Importance of Clarity and Communication


In the world of startups, growth is the ultimate goal. Startups are designed to grow rapidly and make a significant impact in the market. To achieve this, there are two key factors: a big market and reachability. Finding new ideas is often the most challenging part, as competition is fierce. However, the best way to discover viable ideas is by embracing change, particularly in technology, which is a constant source of rapid change.

The Connection between Growth and Startups:

A startup is defined by its potential for growth. Being newly founded does not automatically make a company a startup. The crucial aspect is the ability to scale and expand rapidly. Unlike traditional businesses, successful startups have the freedom to make something that appeals to a large market and reach and serve all those individuals. Most businesses face constraints in either making something people want or reaching a wide audience, but startups are not bound by these constraints.

The Role of New Ideas and Different Perspectives:

Successful startups often emerge because their founders possess a unique ability to see problems that others cannot. They have a different perspective and can identify ideas that seem obvious to them but are overlooked by others. The combination of technological expertise and the ability to solve problems using technology is particularly advantageous, as technology evolves rapidly, often turning previously dismissed ideas into valuable solutions. This was evident in the success of Google, which recognized the importance of search before others realized its potential.

Understanding Growth Rates:

The growth rate of a startup is a vital metric to measure success. The focus should not be solely on the absolute number of new customers but rather the ratio of new customers to existing ones. A constant number of new customers each month indicates a declining growth rate, which is problematic. To thrive, startups should aim for a growth rate of 5-7% per week, with 10% per week being exceptional. Anything below 1% suggests a lack of direction and understanding of the business.

Measuring Growth:

While there are various ways to measure growth, revenue is the most accurate indicator for startups. For those that do not charge initially, active users can serve as an alternative metric. The ability to measure growth accurately allows founders to make informed decisions and adapt their strategies accordingly.

Actionable Advice:

  • 1. Clarify the Problem: Before embarking on a startup journey, it is essential to have a clear understanding of the problem you are trying to solve. Define the emotional effect you want to instill, identify priorities, and determine your target audience. Starting with a clear problem in mind will prevent aimless pursuit of opportunities.
  • 2. Align Business Model and Funding: Don't fall into the trap of relying solely on funding and postponing the task of developing a solid business model. Money alone cannot guarantee success. Focus on aligning your business model with your goals and ensure that your actions are in harmony with your vision.
  • 3. Embrace Written Communication: Effective communication is crucial for startup success. In the era of remote work, clarity in written communication is even more vital. Take the time to craft well-written messages, as they provide insights into your character, attention to detail, and thought process. Good leaders excel in written communication.


To succeed in the startup world, growth is paramount. Startups must identify opportunities for growth and embrace change, particularly in technology. Having a clear problem to solve, aligning business models with goals, and prioritizing effective written communication are essential elements for startup success. By understanding the importance of growth and implementing actionable advice, aspiring entrepreneurs can increase their chances of building successful and impactful startups.

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