When it comes to AI-generated writing, there are both exciting advancements and concerning implications to consider. Two recent examples highlight the potential of AI in content creation, as well as the challenges it poses. BuzzFeed's use of AI to produce personalized quizzes showcases the creative capabilities of AI, while CNET's experiment with AI-generated SEO articles raises concerns about accuracy and plagiarism.

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Glasp

Sep 22, 20234 min read

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When it comes to AI-generated writing, there are both exciting advancements and concerning implications to consider. Two recent examples highlight the potential of AI in content creation, as well as the challenges it poses. BuzzFeed's use of AI to produce personalized quizzes showcases the creative capabilities of AI, while CNET's experiment with AI-generated SEO articles raises concerns about accuracy and plagiarism.

One of the key concerns with AI-generated writing is the lack of transparency and credibility. People want to know the source of the information they read, and relying solely on AI-generated content can be problematic in this regard. To address this issue, watermarking technology may become a standard feature for large AI companies, ensuring that the origin of the content is traceable and maintaining their reputations.

To improve the quality and reliability of AI-generated text, algorithms can be designed to generate a "greenlist" of allowed possible next tokens and a "redlist" of tokens to avoid. By implementing such measures, the algorithms can make more informed decisions about the content they generate, reducing the chances of inaccuracies or plagiarism.

However, despite these efforts, AI-generated junk content is likely to fail in the long run. As users become more discerning and can easily identify AI-generated text, they will actively seek to avoid it. Browser extensions that can filter out AI-generated content will likely become popular, allowing users to access content created by humans.

The impact of AI-generated content on SEO is another aspect to consider. While AI-generated articles may occasionally make it to the top of search results, the underlying economics of SEO are significantly altered. AI-generated content may lack the personal, thoughtful, and voice-driven writing that human writers can provide. As a result, it may struggle to attract organic links and referrals from other websites, which are crucial for SEO success. Instead, human writers who can establish trust and deliver quality content directly to readers may have a competitive advantage.

In the realm of AI-generated content, there is a potential market failure due to negative externalities. Negative externalities occur when there is no incentive for buyers or sellers to consider the harm caused to a third party. However, in the case of AI-generated content, it is unlikely to create negative externalities. If AI plagiarizes other writers, the media company and its readers may benefit, but the writers being plagiarized are harmed. In practice, media companies have reacted swiftly when plagiarism is discovered, indicating that they do not condone or ignore such practices. Therefore, the negative externality argument may not apply strongly in this context.

As AI continues to evolve and improve, writers may need to adapt their approach. AI tools can be seen as aids rather than replacements for human creativity and original thinking. The job of a writer will change over time, influenced by the tools available and economic factors. However, there will always be a demand for content written by humans, as readers value the personal touch, voice, and unique perspectives that human writers bring to their work.

In conclusion, AI-generated writing presents both opportunities and challenges. While AI can produce creative and personalized content, transparency, credibility, and quality remain important considerations. Watermarking technology, algorithmic improvements, and user preferences will shape the future of AI-generated content. As writers, embracing AI tools as aids and focusing on delivering personal, thoughtful, and original content will ensure continued relevance in a world of AI-generated writing.

Actionable Advice:

  • 1. Embrace AI tools as aids: Rather than seeing AI as a threat, writers can leverage AI tools to enhance their creativity, research capabilities, and productivity. Use AI-generated content as a starting point and add your unique voice and perspective to create original and engaging pieces.
  • 2. Cultivate trust and authenticity: In a world where AI-generated content is ubiquitous, readers will increasingly value content created by humans. Build trust with your audience by offering personal, thoughtful, and voice-driven writing that resonates with them. Establishing a loyal readership will allow you to deliver content directly, reducing reliance on search engine rankings.
  • 3. Stay updated and adapt: Keep abreast of advancements in AI-generated writing and the evolving landscape of content creation. As AI tools improve, new possibilities and challenges will emerge. Adapt your writing style, techniques, and strategies to leverage the benefits of AI while maintaining your unique value as a human writer.

In summary, the endgame for AI-generated writing is still unfolding. While AI has the potential to revolutionize content creation, there are various considerations, such as transparency, credibility, and the role of human writers. By embracing AI as an aid, focusing on authenticity, and staying adaptable, writers can navigate the changing landscape and continue to produce meaningful and valuable content for their readers.

Resource:

  1. "The Endgame for AI-generated Writing", https://every.to/divinations/the-endgame-for-ai-generated-writing (Glasp)
  2. "Think Deeper: Upgrade your HQ&A Notes with Up, Down, and Across (Pt 3)", https://words.jamoe.org/up-down-and-across/ (Glasp)

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