Twitter: Reinventing Itself and Focusing on Health, Conversations, and Interests



Sep 29, 20235 min read


Twitter: Reinventing Itself and Focusing on Health, Conversations, and Interests

In recent years, Twitter has been on a mission to reinvent itself and provide a better user experience. The company has identified three key areas of focus: health, conversations, and interests. By addressing these areas, Twitter aims to protect the health of the public conversation, incentivize people to participate in conversations, and connect users with the people and content they are interested in.

One of the ways Twitter is accomplishing this is by allowing users to follow specific topics rather than just individuals. This feature recommends the best content or tweets about a particular topic, eliminating the need for users to know exactly who to search for. This has been a successful strategy, with over 100 million people now following topics on Twitter.

Twitter's approach to product development is unique. Instead of simply copying existing capabilities, the company takes a first principles approach and focuses on understanding customer needs. This shift in mindset came about when Twitter CEO, Jack Dorsey, emphasized the "jobs to be done" framework. This approach allows Twitter to create solutions that address the needs and concerns of its users.

One of the main reasons many people are hesitant to tweet is the fear of public scrutiny. Tweets are on the public record, which can be terrifying for individuals. Many users prefer to consume content rather than create it. To address this issue, Twitter introduced an ephemeral product solution that takes away public replies and engagements. This allows users to feel safer and more comfortable sharing their thoughts and opinions.

Interestingly, Twitter's initial goal with Periscope, its live video streaming platform, was to provide a teleportation-like experience for users. However, they discovered that the majority of usage was not for broadcasting events but rather for casual conversations. This insight led to a better understanding of user behavior and preferences.

Historically, Twitter's product strategy has been viewed with skepticism due to a revolving door of heads of product. This lack of consistency made it difficult for users to take the company's long-term bets seriously. However, Twitter values feedback and acknowledges that they sometimes get things wrong. This constant feedback loop allows them to iterate and improve their products.

Prioritization is a crucial aspect of Twitter's product development process. The company focuses on high-ROI bets that have the most impact on their users. By carefully selecting which projects to pursue, Twitter ensures that they are making the most significant contributions to the platform.

Ultimately, Twitter measures its success by growing daily active usage. This lagging indicator reflects the impact they have on their users. However, they also evaluate their performance based on their ability to help creators make money. Twitter's goal is to support creators and provide them with opportunities to monetize their content.

In line with this goal, Twitter is introducing "Super Follows." This feature allows users' biggest fans to subscribe to them and access exclusive content. This subscription model is similar to platforms like Patreon, where fans can support their favorite creators. Twitter's focus is not on maximizing revenue for themselves but on enabling creators to sustain their craft.

Twitter Spaces, the platform's audio chat rooms, have gained popularity among users. Most rooms consist of small groups of people discussing their interests. However, Twitter acknowledges that not everyone wants to listen to lengthy, unedited conversations. To address this, they are exploring the idea of allowing the audience to select and share sound bites as clips, making the content more digestible and shareable.

Twitter continues to attract new users, with over 2 million people joining or returning to the platform daily. This growth is a testament to the company's efforts to improve the user experience and engage a wider audience.

In terms of moderation, Twitter is piloting a decentralized moderation tool called Birdwatch. This tool allows a community of users to annotate and enforce tweets against policies. By empowering the community to address misleading information, Twitter hopes to combat misinformation effectively.

However, implementing decentralized moderation comes with challenges. Twitter acknowledges the need to establish the right mechanics and incentive systems to ensure the quality of annotations. Their goal is to prevent the spread of garbage information while encouraging valuable contributions from the community.

Lastly, Twitter is investing in improving its developer ecosystem. The company recognizes the importance of developers in driving innovation and creating new possibilities for the platform. Twitter aims to support and collaborate with developers, leveraging their creativity to enhance the user experience.

In conclusion, Twitter's efforts to reinvent itself are evident in its focus on health, conversations, and interests. By addressing user concerns, providing safer spaces for conversation, and connecting users with relevant content, Twitter aims to improve the overall user experience. Through initiatives like Super Follows, Birdwatch, and an improved developer ecosystem, Twitter is positioning itself for future growth and success.

Actionable Advice:

  • 1. Embrace the power of following topics: Instead of solely following individuals, explore Twitter's topic-following feature to discover relevant content and engage in conversations that align with your interests.
  • 2. Support your favorite creators: Consider subscribing to Super Follows or other platforms that allow you to support creators whose content you appreciate. Your patronage can help sustain their craft.
  • 3. Engage responsibly: As a Twitter user, be mindful of the information you share and consume. Take advantage of tools like Birdwatch to contribute to a healthier and more reliable online conversation.

(Note: The content has been combined and rephrased to form a cohesive long-form article. The original sources have not been mentioned or referenced.)

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