"Unlocking the Potential of Generative Tech Startups: Waves of Innovation and New Ideas"



Jul 26, 20234 min read


"Unlocking the Potential of Generative Tech Startups: Waves of Innovation and New Ideas"

In the ever-evolving landscape of technology startups, there are distinct waves that mark the success and progression of generative tech companies. These waves not only highlight the evolution of technology but also shed light on the strategies and approaches that pave the way for success.

The first wave of generative tech startups revolves around the creation of wrappers around AI models. During this phase, there is a sense of acceptance and enthusiasm towards AI, resulting in fierce competition from both startups and established players like Google and Microsoft. The key to success in this wave lies in speed, sales, customer understanding, and exceptional service. These startups focus on selling the benefits of AI rather than solely relying on having a superior AI model. By emphasizing a better sales and onboarding process, they gain a competitive edge.

Moving on to the second wave, we encounter companies that incorporate generative AI within their businesses to enhance efficiency, cost-effectiveness, and quality. These companies don't pitch AI as their main product; instead, they utilize it to outperform their competitors in various industries such as apartment building renovation, security checks, and legal contract exchanges. The key to success in this wave lies in offering something better than existing alternatives without explicitly selling the AI technology itself.

As we look towards the future, the third wave of generative tech startups holds immense potential for visionary and non-obvious ideas. These companies will be built by individuals who dare to reinvent the landscape of AI and explore uncharted territories. The third wave will bring forth innovations that we can't even fathom at present. These visionaries will have the privilege of shaping the future of technology and creating groundbreaking solutions that redefine the boundaries of what AI can achieve.

However, the emergence of these waves isn't the only factor that determines the success of a startup. In a parallel narrative, we witness the transformative power of ideas and the pursuit of knowledge. Medium, a platform that has revolutionized the sharing of information over the past decade, embodies the mission of enabling individuals from diverse backgrounds to contribute their valuable perspectives in a thoughtful and articulate manner. This commitment to inclusivity and the belief that the world is better when everyone's ideas are heard resonates deeply.

As Medium prepares for the next decade, the focus shifts towards increasing the depth of understanding while ensuring a level playing field that encourages ideas from all corners of the world. The goal is to simplify the process of sharing profound thoughts and facilitate the discovery of valuable content tailored to individual interests. In a world that grows increasingly complex, these needs remain universal and essential.

The CEO of Medium, in his quest to continue building systems that foster the exchange of knowledge and ideas, recognizes the ever-changing nature of the internet. It has evolved from being solely about the internet itself to encompassing every aspect of our lives. To adapt to this dynamic landscape, he plans to delve into unfamiliar territories, expand his knowledge, and contribute to the growth of Medium and other companies he believes in. This dedication to continuous learning and exploration aligns with the ethos of the generative tech startup waves – embracing the unknown and pushing boundaries.

As we reflect on the waves of successful generative tech startups and the mission of platforms like Medium, we can distill actionable advice for aspiring entrepreneurs and innovators:

  • 1. Emphasize customer-centricity: Regardless of the wave a startup belongs to, understanding and addressing customer pain points is crucial. Focus on delivering exceptional sales experiences, onboarding processes, and customer service to set yourself apart.
  • 2. Utilize AI as an enabler: Instead of solely marketing AI, integrate it seamlessly into existing businesses to improve efficiency, quality, and cost-effectiveness. Highlight the value it brings without overwhelming customers with technical jargon.
  • 3. Embrace visionary thinking: In the third wave, visionaries have the opportunity to redefine the possibilities of AI. Don't be afraid to challenge existing norms and reimagine the potential of technology. Be at the forefront of innovation and shape the future.

In conclusion, the waves of successful generative tech startups and the evolution of platforms like Medium showcase the transformative power of ideas and technology. By understanding the commonalities between these narratives, we can unlock the true potential of entrepreneurship and innovation. As the next decade unfolds, let us embrace the unknown, foster inclusivity, and strive to create a world where every idea has the opportunity to be heard and valued.


  1. "3 Waves of Successful Generative Tech Startups ", https://www.nfx.com/post/3-waves-generative-ai-startups (Glasp)
  2. "New Decade, New Ideas", https://ev.medium.com/new-decade-new-ideas-faee8e712589 (Glasp)

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