The Power of User Interviews and Gamification in Knowledge Management: Driving Motivation and Collaboration



Aug 22, 2023 • 3 min read


The Power of User Interviews and Gamification in Knowledge Management: Driving Motivation and Collaboration


In today's rapidly evolving business landscape, companies are constantly seeking innovative approaches to enhance knowledge management (KM). While technical advancements and structural optimizations play a crucial role, the human element of motivation and willingness to share knowledge often goes overlooked. This article explores the intersection of user interviews and gamification as powerful tools to drive motivation and collaboration in KM.

User Interviews: Key Lessons Learned

When conducting user interviews, it is essential to establish a comfortable environment that encourages participants to open up and share their insights. Here are some key lessons learned from successful user interviews:

1. Start with Small Talk:

Begin the interview by engaging in casual conversation to alleviate any anxieties or apprehensions the interviewee may have. This establishes a rapport and helps build trust, fostering a more open and honest dialogue.

2. Introduce Yourself:

Take the time to introduce yourself and explain your role in the interview process. This not only adds a personal touch but also helps the interviewee understand the purpose and significance of their participation.

3. Clearly Communicate the Objectives:

Clearly communicate the objectives of the user interview to participants. By doing so, you set the right expectations and ensure that the interviewee understands the value their insights will bring to the overall knowledge management process.

Gamification in Knowledge Management

Knowledge management involves creating, storing, transferring, and applying knowledge within an organization. While a knowledge management system (KMS) is crucial, it alone cannot guarantee successful KM. This is where gamification comes into play. Gamification, defined as the use of game elements in non-game contexts, has proven to be an effective approach to increasing employee motivation in various domains. Here's why gamification is relevant to KM:

1. Addressing Motivation:

According to research, human behavior is influenced by individual skills, situational enabling factors, empowerment, obligation, and individual desire. Motivation plays a pivotal role in knowledge sharing willingness and behavior. Gamification mechanics like challenges, competition, feedback, rewards, and status can address both intrinsic and extrinsic motivations, creating a stimulating environment for knowledge exchange.

2. Fostering a Collaborative Culture:

While gamification can be a powerful tool, it must be implemented within an organizational culture that promotes open knowledge exchange and rewards KM activities. An appropriate corporate culture and organizational climate are essential for long-term success.

3. Individual Perception of Incentives:

It's important to note that incentives do not have a uniform effect on all employees. The individual perception of external incentives, whether they are seen as controlling or not, significantly impacts their effectiveness. Intrinsic motivation, driven by a sense of value and enjoyment, has proven to be the most supportive type for KM.

Practical Advice for Effective Implementation:

To leverage the power of user interviews and gamification in knowledge management, here are three actionable pieces of advice:

1. Design User Interviews as a Collaborative Experience:

Rather than viewing user interviews as one-way data collection exercises, foster a collaborative atmosphere where both parties can learn from each other. This approach not only encourages knowledge sharing but also strengthens the interviewee's motivation to participate.

2. Tailor Gamification Elements to Individual Motivations:

When implementing gamification in KM, consider the diverse motivations of your employees. Customize gamification elements such as points, badges, and leaderboards to address different motivational aspects such as reciprocity, reputation, and visibility of achievements. This personalization will enhance the effectiveness of the gamified system.

3. Continuously Evaluate and Adapt:

The success of user interviews and gamification in KM relies on constant evaluation and adaptation. Regularly assess the impact of these strategies on employee motivation and knowledge sharing behaviors. Gather feedback from participants and make necessary adjustments to optimize their effectiveness.


User interviews and gamification are powerful tools that, when combined, can revolutionize knowledge management within organizations. By following the principles of effective user interviews and leveraging gamification elements tailored to individual motivations, companies can create a collaborative culture that drives knowledge sharing, enhances employee motivation, and ultimately boosts organizational success in the long term.


  1. "失敗から学んだ、ユーザーインタビュー23の心得|Blog|Goodpatch グッドパッチ", (Glasp)
  2. "Incentive design and gamification for knowledge management - 1576487113_gh76.pdf", (Glasp)

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