The Power and Pitfalls of Content Curation in Learning and the Cringe Culture of LinkedIn



Jul 20, 20233 min read


The Power and Pitfalls of Content Curation in Learning and the Cringe Culture of LinkedIn


Content curation in learning and the cringe culture of LinkedIn may seem like unrelated topics, but they both offer valuable insights into the world of social engagement and online platforms. In this article, we will explore the common points between these two subjects and shed light on the benefits and challenges they present. Additionally, we will provide actionable advice for individuals and organizations to navigate these areas effectively.

The Power of Content Curation in Learning:

Content curation has proven to be a powerful tool for social engagement and discussion. Robin Good's work showcased the ability to curate content from multiple sources and provide learners with a wide range of trusted resources. By collecting, labeling, and presenting these artifacts in a searchable manner, organizations can facilitate faster and more effective information gathering for their staff. This saves them from having to create learning artifacts themselves and ensures the use of appropriate publicly available sources.

The Challenges of Curation in Learning:

While content curation offers significant benefits, many organizations struggle to make it work effectively. Curators need more than just a deep knowledge of their organization; they also require skills to organize information in a way that remains relevant, up-to-date, and accessible. Without proper guidance and understanding, the potential of content curation in learning may go untapped.

The Cringe Culture of LinkedIn:

LinkedIn, often seen as a professional social network, has gained a reputation for being cringe-worthy. This perception arises from various factors that contribute to the platform's content and engagement activities. Canadian sociologist Erving Goffman's concept of individuals wearing different "masks" in everyday life helps explain the predictably cringe content found on LinkedIn. The platform prompts engagement activities that often lead to cringey interactions.

LinkedIn's Business Model:

LinkedIn has transformed into a successful business, with annual revenue surpassing several popular social networks. It primarily caters to recruiters and HR departments, who hold significant power on the platform. This focus on the professional sphere has created a unique dynamic where humble bragging, faux gurus, and thought leadership publishing dominate the newsfeed.

The Impact on LinkedIn's Newsfeed:

The dominance of HR professionals and recruiters in LinkedIn's ecosystem has several knock-on effects on the platform's newsfeed. It incentivizes humble bragging, fosters the rise of faux gurus, and contributes to the proliferation of broetry – a combination of bro-like content and poetry. These factors bury regular LinkedIn users' content and create a feed filled with long-winded stories, humblebrags, and ridiculous questions.

Actionable Advice:

  • 1. Embrace content curation in learning: Organizations should invest in training curators to effectively gather and organize relevant information for learners. This can significantly enhance the learning experience and save resources.
  • 2. Use LinkedIn strategically: Instead of dismissing LinkedIn entirely, individuals can leverage the platform's unique features for their professional growth. Engage thoughtfully, share meaningful content, and build valuable connections to make the most of LinkedIn's potential.
  • 3. Support quality content: As internet users, we have a responsibility to reward quality content and discourage cringe-worthy posts. By engaging with thoughtful and well-crafted content, we can create a more positive online environment.


Content curation in learning and the cringe culture of LinkedIn may seem unrelated, but they both offer valuable insights into the power and challenges of social engagement and online platforms. By understanding the benefits and pitfalls of content curation and approaching LinkedIn strategically, individuals and organizations can navigate these areas effectively. Let us embrace the potential of content curation in learning and work towards a more meaningful and engaging online environment.

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