Unleashing Your Creative Potential: A Journey of Non-Conformity and Persistence



Aug 01, 2023 β€’ 3 min read


Unleashing Your Creative Potential: A Journey of Non-Conformity and Persistence


Creativity is not a talent that some are born with and others are not. It is a skill that can be cultivated through hard work, dedication, and a willingness to break free from conventional thinking. In this article, we will explore two distinct concepts - the ERRC Grid and the "ten years of silence" - that can help you tap into your hidden creative genius. By embracing non-conformity and persistently pursuing your craft, you can unlock your full creative potential.

The ERRC Grid Approach:

The ERRC Grid, derived from the Blue Ocean Strategy, provides a structured framework for businesses to identify untapped market spaces and create unique value propositions. However, its principles can be applied to individual creativity as well. By eliminating conventional features that do not impact your creative endeavors, raising aspects that have a significant impact, reducing elements with minimal impact, and creating new value-adding elements, you can break free from the norms and unleash your creative genius.

The Relationship Between Non-Conformity and Performance:

Studies have shown that moderate non-conformity has a significant positive impact on the performance of individuals and companies. When it comes to creativity, diverging even slightly from conventional thinking can lead to remarkable results. Whether you are a composer, a scientist, an artist, or an entrepreneur, embracing mild divergence from the norms can elevate your performance and open doors to new possibilities. Remember, the ERRC Grid supports and encourages this kind of non-conformity.

The "Ten Years of Silence":

Research has shown that groundbreaking work in various fields often peaks during the late thirties, after a decade of dedicated practice and little recognition. This period, coined as the "ten years of silence," highlights the importance of persistence and continuous effort in nurturing your creative abilities. Whether you are a writer, a musician, or an innovator, the early years of your career may be filled with hard work and little recognition. Embrace this period as an opportunity to grow and prepare for something great.

Actionable Advice:

1. Create on a Schedule:

Professionals understand that waiting for inspiration to strike is not a viable option. Set a schedule for yourself and commit to creating consistently. Whether it is writing, painting, or inventing, make it a habit to show up and get to work. The more you practice your craft, the better you will become.

2. Embrace Imperfection:

Give yourself permission to create junk. Not every piece of work will be a masterpiece, and that's okay. Amateurs wait for inspiration, while professionals understand that the key to unlocking their creative genius lies in consistent action. Don't be afraid to create imperfectly; it is through this process that you will ultimately uncover your best work.

3. Share Your Work:

Don't keep your creative endeavors hidden away. Share your work publicly, whether it's through publishing, exhibiting, or simply sharing with friends and peers. Sharing your work will not only hold you accountable but also provide valuable feedback for improvement. Seeing others connect with your creations will inspire you and fuel your passion to create more.


Unleashing your creative potential requires a combination of non-conformity, persistence, and consistent action. By adopting the principles of the ERRC Grid and embracing the "ten years of silence," you can tap into your hidden creative genius and produce remarkable work. Remember, creativity is not a talent bestowed upon a select few; it is a skill that can be developed through dedication and a willingness to break free from conventional thinking. So, start today, create consistently, and watch as your creative abilities flourish.


  1. "ERRC GridΒ : A way of starting", https://subediashish35.medium.com/errc-grid-a-way-of-starting-ee5e70081d8e (Glasp)
  2. "How to Find Your Hidden Creative Genius", https://jamesclear.com/creative-genius (Glasp)

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