The Rise of Collaborative Apps: Kippt and Social Trends in Smartphone Usage

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Glasp

Jun 22, 2023 • 2 min read

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The Rise of Collaborative Apps: Kippt and Social Trends in Smartphone Usage

In today's fast-paced digital world, bookmarking has become a crucial tool for saving and organizing links to websites and online resources. With the advent of collaborative bookmarking apps, users can now share and discover content with others in real-time. YC-backed Kippt is one such app that has recently launched with the aim of becoming the "GitHub for links," according to TechCrunch. This essay explores the rise of collaborative apps like Kippt and their significance in the context of social trends in smartphone usage.

Collaborative apps like Kippt are gaining popularity because they allow users to create and share collections of links with others. This feature is particularly useful for teams working on projects where they need to share resources and ideas. Kippt's launch as a collaborative bookmarking app has been praised by TechCrunch for its potential to become the go-to platform for sharing links. This development is part of a larger trend towards social collaboration in online platforms.

One of the most significant social trends in smartphone usage is the rise of Instagram and its impact on users. According to a report by App Marketing Research Institute, Instagram fatigue is a growing phenomenon among users. This trend has been attributed to the pressure to present a perfect image of oneself on the platform, leading to burnout and disengagement. Collaborative bookmarking apps like Kippt could be seen as a response to this trend by providing a more relaxed and collaborative environment for sharing content.

Another trend in smartphone usage highlighted by the same report is the rise of YouTubers as influencers. Unlike traditional celebrities, YouTubers are seen as relatable and approachable, creating a sense of community with their followers. This trend is closely linked to the rise of collaborative apps as YouTubers often collaborate with one another on content, leading to cross-promotion and shared audiences. Kippt could be seen as a natural extension of this trend as it allows YouTubers to share links to their own and each other's content.

In conclusion, the rise of collaborative apps like Kippt is significant in the context of social trends in smartphone usage. As users become increasingly disenchanted with traditional social media platforms like Instagram, collaborative apps provide an alternative space for social interaction. The rise of YouTubers as influencers has also contributed to this trend by fostering a sense of community and collaboration among users. Collaborative bookmarking apps like Kippt could be seen as the future of bookmarking, providing a more dynamic and collaborative environment for sharing and discovering content.

Resource:

  1. "YC-Backed Kippt Launches Collaborative Bookmarking App To Become The GitHub For Links – TechCrunch", https://techcrunch.com/2012/06/14/yc-backed-kippt-goes-collaborative/ (Glasp)
  2. "インスタ女子による「インスタ疲れ」や、メルカリのシェア倉庫化、YouTuberは「芸能人ではなく友達」など、スマホユーザー9つのトレンド(2017) | アプリマーケティング研究所", https://appmarketinglabo.net/smaphotrend2017/ (Glasp)

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