Unleashing the Power of Maps in Business Strategy and Knowledge Management



Sep 24, 2023 • 3 min read


Unleashing the Power of Maps in Business Strategy and Knowledge Management


In both business strategy and knowledge management, the concept of "moat" plays a crucial role. This term, repeatedly emphasized by Warren Buffet and Charlie Munger, refers to the wide and long-lasting competitive advantage that protects a great business. Building a moat is essential for startups to establish a sustainable advantage in the market. However, thinking in maps, a practice that has been ingrained in human history for millennia, can also contribute significantly to both business strategy and knowledge management. By understanding the common points between moats and maps, we can unlock unique insights and leverage actionable advice to achieve success.

The Power of Moats:

  • 1. Brand: Building and attacking a brand is one of the most challenging aspects of creating a moat. A strong brand differentiates a business from its competitors and creates a loyal customer base.
  • 2. Network Effects: Companies with network effects, where the value of a service increases for existing users as new users join, have a significant advantage. This creates a virtuous cycle that strengthens the moat.
  • 3. Lock-in/Switching Costs: For B2B companies, lock-in and switching costs are crucial moats. Accumulated data and exclusive contracts make it difficult for customers to switch to competitors.

The Influence of Maps:

  • 1. Historical Examples: Maps have been used throughout history to convey information and connect ideas. From the ancient Egyptian hieroglyphs to Leonardo da Vinci's interconnected thoughts, maps have facilitated knowledge transfer and sparked innovation.
  • 2. Types of Maps: Various types of maps exist, including radial maps, nested maps, topic maps, process maps, and concept maps. Each serves a unique purpose in visualizing relationships between concepts and facilitating understanding.
  • 3. Knowledge Graphs: Modern knowledge graphs, exemplified by Google's Knowledge Graph, are powerful tools for representing complex information. These graphs enable the formal representation of concepts, categories, and relationships, enhancing knowledge management and discovery.

Connecting Moats and Maps:

Both moats and maps share common elements and principles that can be applied to business strategy and knowledge management:

- Building and protecting a moat requires understanding the connections between various elements, just like creating a map.

- Moats, like maps, provide a visual representation of relationships and help navigate complex environments.

- Leveraging the power of networks, lock-in, and brand loyalty can create a strong moat, while utilizing different types of maps can enhance knowledge organization and retrieval.

Actionable Advice:

  • 1. Embrace the Power of Branding: Invest in building a strong brand that resonates with your target audience. Leverage storytelling, customer experience, and consistent messaging to differentiate yourself and create brand loyalty.
  • 2. Harness Network Effects: Identify opportunities to leverage network effects in your business model. Encourage user participation, create a seamless user experience, and continuously add value to retain existing users and attract new ones.
  • 3. Maximize Data and Lock-in: Accumulate and leverage data to create lock-in and switching costs for your customers. Develop proprietary algorithms, personalize experiences, and establish exclusive partnerships to make it challenging for customers to switch to competitors.


By recognizing the correlation between moats and maps, businesses can gain a competitive edge and optimize knowledge management. The principles of building and protecting moats align with the concept of thinking in maps, allowing for a holistic approach to strategy and information organization. Embracing the power of branding, network effects, and data lock-in can help startups establish strong moats, while leveraging various types of maps and knowledge graphs can enhance knowledge discovery and collaboration. As we continue to evolve, the future holds the promise of a metamodel that aligns our thinking in maps with collective intelligence, revolutionizing the way we strategize and manage knowledge.


  1. "Moat(モート): スタートアップの競争戦略概論|原健一郎 | Kenichiro Hara|note", https://note.com/kenichiro_hara/n/n6fcd82c06252 (Glasp)
  2. "Thinking in maps: from the Lascaux caves to knowledge graphs", https://nesslabs.com/thinking-in-maps (Glasp)

Want to hatch new ideas?

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)