Learning in Public: The Most Effective Way to Learn and Designing for Buying: How to Break Through the Ceiling in Product-Led Growth

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Aug 06, 20233 min read

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Learning in Public: The Most Effective Way to Learn and Designing for Buying: How to Break Through the Ceiling in Product-Led Growth

Learning in public and designing for buying may seem like two completely different topics, but upon closer examination, they share some common points that can help us understand the most effective ways to learn and break through growth barriers in business.

One common aspect is the importance of finding people with similar interests or collaborators who can provide valuable feedback. In learning, finding people with similar interests allows us to dig deeper into subjects that interest us. It provides an opportunity for mutual exchange of information, validation of our choices, and a sense of belonging. Similarly, in designing for buying, PLG companies need to go beyond serving individuals and understand the needs of collaborators, teams, leaders, and companies. This understanding helps them adapt their products to different needs and buying processes.

Another shared aspect is the value of humility. In learning, we can humble ourselves by engaging with people who know less than us. This not only allows us to teach others but also teaches us by challenging our assumptions and expanding our perspectives. Similarly, in designing for buying, companies need to be open to feedback and willing to adapt. They should recognize that they don't know everything and that there is always room for improvement.

Leaving a legacy is another aspect that connects these two topics. In learning, leaving a legacy means sharing our knowledge, mistakes, progress, and roadblocks for others to learn from. This not only helps others but also helps us solidify our own understanding. Similarly, in designing for buying, companies like Figma, Notion, and Datadog are building a new playbook by sharing their experiences and insights. They work across traditional silos, build trust, and incentivize and measure differently. By leaving their legacy, they contribute to the growth and development of the industry as a whole.

Now that we have identified these common points, let's explore three actionable pieces of advice that can be applied in both learning and designing for buying:

1. Find people with similar interests or collaborators who can provide valuable feedback. Surround yourself with individuals who share your passion and can challenge your perspectives. Seek out communities or become part of established ones that align with your interests.

2. Humble yourself and engage with people who know less than you. Embrace the opportunity to teach others, but also be open to learning from them. Recognize that there is always something new to discover and that different perspectives can enrich your understanding.

3. Leave a legacy by sharing your knowledge, experiences, and insights. Whether it's through writing, speaking, or mentoring, contribute to the growth and development of others. By leaving your legacy, you not only help others but also deepen your own understanding and solidify your expertise.

In conclusion, learning in public and designing for buying may have different contexts, but they share common points that can enhance our learning and growth. By finding people with similar interests, receiving feedback from those who matter, humbling ourselves, and leaving a legacy, we can unlock new opportunities for learning and break through growth barriers in business. So, embrace the power of mutual exchange, engage with others, and make a lasting impact through your knowledge and experiences.

Resource:

  1. "Learning in Public: The Most Effective Way to Learn", https://medium.com/@kazuki_sf_/learning-in-public-the-most-effective-way-to-learn-e14564d611b (Glasp)
  2. "Designing for Buying: How to Break Through the Ceiling in Product-Led Growth", https://sarahguo.com/blog/designing-for-buying (Glasp)

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